Content Marketing Manager

USA (Remote)

$85K/yr – $125K/yrMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own the event content lifecycle for Panorama Education from concept and speaker sourcing to run-of-show, while leading editorial across blogs, ebooks, and thought leadership to extend event impact and drive pipeline.

  • Own event content: from presentations and proposals to speaker coaching and run-of-show alignment with business goals.
  • Lead editorial across solution areas: blog, ebooks, research, and case studies tied to events and campaigns.
  • Shape thought leadership with executives and customers for events, webinars, and social that feed content and demand programs.

Job Description

Responsibilities

  • Event Content Execution: Own the content experience for Panorama's events across industry conferences, virtual events/webinars, and customer meet-ups—from presentation development and speaker sourcing to run-of-show execution. Ensure that event content aligns with business goals, campaigns, and thought leadership strategy.
  • Proposal Management: Craft and manage conference speaking proposals, including session titles, abstracts, learning objectives, and supporting materials.
  • Speaker Management: Identify, build, and maintain a strong pipeline of internal speakers and customer speakers; prepare speakers with talk tracks, messaging guidance, and presentation coaching.
  • Content Repurposing: Build systems to extend event content beyond the event itself—turning sessions into blog posts, newsletter features, video and social clips, and sales enablement that create durable value.
  • Full-Funnel Content Ownership: Lead editorial content strategy and production for designated solution areas across the blog, ebooks, research reports, lead gen magnets, and case studies.
  • Thought Leadership Content: Partner closely with executives, senior subject matter experts, and customers to develop and shape ideas. Translate their expertise into polished, engaging content for events, webinars, the blog, LinkedIn, and more.
  • Editorial Calendar and Planning: Own the content calendar for your areas, keeping work on track and stakeholders aligned across teams. Contribute to
  • Content Systems and Reporting: Establish scalable event content presentation templates, review processes, and SLAs that drive efficiency, consistency, and quality. Build content reporting that tracks performance and surfaces insights to improve strategy.

Requirements

  • 3-5 Years Experience: You have a background in B2B content marketing, with dedicated experience in both event programming and editorial strategy.
  • Deep Familiarity with K-12 Education: Experience working in education at the school, district, or state level is strongly preferred.
  • Exceptional Writer and Editor: You're a writer and storyteller at the core, with a diverse portfolio of content work across webinars, conference sessions, executive keynotes, blogs, ebooks, case studies, and more. Please share presentation and writing samples in your application.
  • Visual Storytelling Instincts: Strong visual storytelling instincts, with experience shaping slide design and partnering with designers and videographers to create clean, impactful presentations and other content assets.
  • SEO and GEO Fluency: You understand how traditional and AI-driven search shapes content strategy. You write with discoverability in mind and know how to optimize content without letting it get in the way of good writing.
  • Strategic Thinker, Executional Doer: You can develop an integrated content strategy and then make it real—briefing, writing, editing, and shipping across formats. You connect content decisions to brand awareness, pipeline, and revenue goals.
  • Strong Presence: You're comfortable working directly with senior leaders, with excellent verbal communication skills and sound professional judgment.

Preferred

  • More Than Just AI Curious: You're already using AI tools to work faster and smarter, or actively building that muscle. You know where AI accelerates work and where it doesn’t replace human judgment.

Benefits

  • 401K with an employer match
  • Health, dental, vision, life insurance, and short-term and long-term disability coverage.
  • Flexible spending account for health care and dependent care
  • Wellness Reimbursement
  • Work from Home Reimbursement
  • Flexible vacation policy
  • Parental leave program
  • Company Issued Laptop
Panorama Education logo

Panorama Education

3.5 Glassdoor

Panorama Education is a leading education technology company that partners with K-12 schools and districts to help students succeed in the classroom and beyond. Founded in 2012, Panorama is the partner of choice for districts that want to implement AI safely and securely, elevate academic performance, improve attendance and behavior, and prepare students for graduation and life after school. Panorama’s secure, research-backed software for AI, student support, and community voice and engagement provides educators with a unified view and actionable insights across academics, attendance, behavior, and well-being. Through professional development and hands-on support, Panorama helps districts achieve their goals and deliver lasting impact. Today, Panorama supports 15 million students in 25,000 schools and 2,000 districts nationwide.

Founded in 2012
Boston, Massachusetts, USA
374 employees (31 in marketing)
36% recommend to a friend
45% CEO approval

Traffic Signals

Monthly Visitors
644.5K
Monthly Google Ads Budget
$18.1K
Traffic Source Mix
Search
39.5%
Direct
53.2%
Referral
6.4%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~374

Marketing Team

Marketing Team Size
24 (6% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$92.7M
Last Raise
$60M
Series C, 5 years ago

Funding History

  • Sep 2021
    Series C • $60M
  • Jul 2019
    Series Unknown • $550K
  • Nov 2017
    Series B • $16M

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