Drive integrated content campaigns and assets across channels to support pipeline goals.

• Ability to translate business goals and objectives from marketing plans into actionable integrated campaigns and content with the right mix of awareness, demand and sales activities across the customer lifecycle journey.
• Use audience insights, personas, keyword research, messaging themes, campaign plans, competitive information, and content performance analytics to build an editorial calendar, and create related content
• Create a steady stream of primary and derivative assets that can be leveraged across various channels and use cases — for example, a research report complemented by an infographic, blog post, video, executive summary, and webinars that supports corporate and local business needs that drive pipeline and revenue.
• Engage and collaborate with cross-functional participants (e.g., portfolio marketing, digital marketing, demand center, field marketing, marketing operations, IT, agencies, freelancers) as needed to support content ideation, creation, activation, and measurement requirements
• Manage meeting and resource schedules, workflows, deadlines, and communication cadence.
• Publish and activate content within a web content management system or other tools
• Contribute to LLM, SEO, and search engine marketing initiatives with content structure, keyword optimization, content tagging, and metadata management
• Collaborate with marketing program owners, content strategists, and/or campaign managers to integrate and repurpose content marketing and campaign content where appropriate to deliver exceptional integrated campaign and programs
• Track, measure and report content activation and performance against agreed-upon metrics, working across regions to identify and analyze gaps and actions plans to course-correct as campaign execution unfolds.