Responsibilities

• Managing Content Calendars + Production: Own and manage content calendars to ensure consistent publication across web, social, video, and PR. Prioritize and execute initiatives on business needs and resource availability.
• Vendor & Partner Management: Manage third-party vendors, social media partners, PR agencies, and video production teams. Provide outlines, edit, revise, and collaborate with third-party writers to produce necessary content.
• Social Media Execution: Oversee scheduling, posting, commenting, and leveraging social media strategies and initiatives. Drive execution for social awareness and engagement.
• Media Outreach & PR Management: Build relationships with media and reviewers, send demos, and secure reviews and media placements for InBody products. Collaborate with PR agencies to release press releases and generate publicity.
• Cross Functional Collaboration: Partner with Sales Team to identify content opportunities; Translate and execute content initiatives into written and video content that support overall marketing and sales strategies.
• Video Production: Coordinate with third-party video teams and the creative team to produce video content series and manage distribution.
• Creating and Distributing Content: Develop and distribute engaging content across various platforms.

Requirements

• Able to commute to the Cerritos Office minimum three (3) times per week
• Bachelor’s degree, preferably in Marketing, Business, Communications, or a related field
• 3-5 years of work experience in content marketing or a related field
• Proficient with MS Office and Google Suites
• Proven history of successful leadership in a high-paced team
• Self-motivated, collaborative, organized, proactive, highly responsive, flexible, and adaptable when working across multiple teams
• Excellent communication skills
• Market knowledge in the following areas: Health, wellness, and fitness sectors
• Education, motivation, and inspiration themes
• Sales: Understanding problems and creating attractive, effective content
• Bonus qualifications are listed in nice_to_have

Preferred

• Enjoys shifting between individual contributor and management roles depending on the initiative or campaign
• Proven, quantifiable track record of positive effect on business growth
• Experience with content marketing tools such as HubSpot, Zapier, Klaviyo, and Google Analytics
• Excellent storyteller and able to communicate findings with clarity and precision, whether through writing or visualizations
• Ability to identify insights from executed content and translate them into clear recommendations to improve future content planning
• Passion for data—from defining metrics to communicating important insights

Benefits

• Medical (PPO), Dental (PPO), Vision (PPO), & Life Insurance*
• 401K Plan with up to 3% company match*
• Paid Vacation & Sick Leave*
• 11 annual paid holidays / Paid Time Off for Birthday
• Gym membership reimbursement*
• Flexible Spending Account (FSA*)
• Discounted Pet Insurance
• Job-related training reimbursement*
• The above-stated benefits may change without prior notice and will begin after successfully completing the 90-day introductory period