Content Marketing Manager

Denver, CO (Hybrid)

$85K/yr – $95K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own a multi-channel content engine that links brand, demand, and pipeline with clear tech messaging for buyers across SMB to enterprise.

  • Content strategy and production across blogs, case studies, website, email, social, and enablement with SEO/GEO focus.
  • Collaborate with Product, Sales, CS, and leadership to translate complex tech into customer-friendly messaging that moves deals.
  • Measure content impact with traffic, engagement, conversions, rankings, and refactor based on data.

Job Description

  • Build and own content initiatives across brand, demand, engagement, and pipeline growth.
  • Create high quality content across long-form, blogs, case studies, website, email, social, sales enablement, presentations, webinars.
  • Manage the content calendar aligned with campaigns, launches, and thought leadership.
  • Partner with Product, Sales, CS, and leadership to translate technical concepts into customer messaging.
  • Coordinate with external vendors for marketing needs.
  • Ensure content aligns with CloudShare brand voice and positioning across channels.
  • Optimize content with SEO and GEO best practices for visibility and organic growth.
  • Monitor content performance metrics like organic traffic, engagement, conversions, rankings, referrals, AI-driven visibility trends.
  • Provide recommendations for continuous improvement and content optimization.
  • Support thought leadership content to position CloudShare as an industry leader in virtual labs, cloud environments, and enterprise training solutions.
CloudShare logo

CloudShare

4.5 Glassdoor

CloudShare provides the world’s most advanced and versatile virtual hands-on labs, driving long-term value throughout the customer journey. We help prospects, customers, employees and partners master even your most complex enterprise software. Our market-leading cloud-agnostic/on-premise solution lets you easily create fully functional play & break simulations of your cybersecurity or business application products. In safe, isolated environments with simple UX and integrated content, users can experience, explore and experiment or follow Guided Journeys defined by you. Built-in visual AI tracks engagement, satisfaction, and performance, supporting structured learning and formal certification.CloudShare delivers rapid ROI: cutting lab deployment time from 5 hours to 5 minutes with API automations for environment and content creation, boosting staff utilization, controlling costs, and unlocking higher training revenue across VILT and self-paced programs. We elevate customer enablement, optimizing onboarding, accelerating adoption, trimming time-to-value, slashing support costs, and encouraging feature uptake.And we empower business growth, hosting compelling POCs that close more deals, while boosting revenue retention and minimizing churn. Granular analytics, with out-of-the-box dashboards for operational and business data, reveal deep insights into user activity and resource use—so you can measure and maximize your training’s business impact.Trusted by Salesforce, Atlassian, Motorola, Palo Alto Networks, Ping Identity, and more, CloudShare is about sharing environments, sharing knowledge, and sharing success. Visit us via our other social channels!Facebook: https://www.facebook.com/CloudShareInstagram: https://www.instagram.com/cloudshare_labsTwitter: https://twitter.com/CloudShareYouTube: https://www.youtube.com/user/cloudsharecom

Founded in 2007
San Francisco, California, USA
88 employees (8 in marketing)
95% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
108.7K
Monthly Google Ads Budget
$7.4K
Traffic Source Mix
Search
40.2%
Direct
49.8%
Referral
6.4%
Social
2.8%
Paid
0.7%

Headcount Trend

Current headcount: ~88

Marketing Team

Marketing Team Size
6 (7% of company)
Median Career Experience
17 years
Median Tenure
0.8 years

Funding

Total Funding
$20M
Last Raise
$10M
Series Unknown, 15 years ago

Funding History

  • Jul 2011
    Series Unknown • $10M
  • Dec 2009
    Series B • $10M

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