Responsibilities

• Create high-performing content: Conceive, research, write, and edit content that moves healthcare buyers through the funnel, including white papers, case studies, blog posts, email campaigns, landing pages, sales collateral, campaign assets, and more.
• Write for the people who run hospital revenue: Create sharp, credible content for revenue cycle leaders, CFOs, CDI leaders, HIM/coding leaders, and clinical executives, with a strong understanding of what they care about and what makes them act.
• Make complex ideas impossible to ignore: Turn healthcare RCM, CDI, AI, and clinical workflow topics into content that is clear, compelling, and actually worth reading.
• Bring a “what if we…” mindset: Take a creative, consumer-oriented approach to B2B healthcare content, pushing beyond safe, generic assets to create work that earns attention.
• Own the company social calendar: Ideate, write, and manage LinkedIn content that builds brand awareness and establishes SmarterDx as a bold, credible voice in AI, revenue cycle, CDI, and revenue integrity.
• Develop presentations with a point of view: Build industry event presentations, abstracts, session descriptions, and talk tracks that help senior executives and SMEs show up as true thought leaders.
• Turn SME insight into market-facing stories: Partner with product, sales, customer success, clinical, marketing, and leadership teams to uncover insights, sharpen messages, and translate expertise into strong content.
• Support demand generation: Collaborate with the head of content and demand generation manager on promotion plans, sponsored content placements, landing pages, nurture emails, direct mail concepts, and campaign follow-up assets.
• Optimize for discoverability and performance: Apply SEO/AEO best practices where relevant, understand how content performs, and use data from tools like GA4, CMS platforms, sales feedback, and campaign results to improve future work.
• Stay close to the market: Track healthcare technology, AI, revenue cycle management, CDI, denials, DRGs, payer pressure, hospital finance, and competitive trends so our content is timely, specific, and useful.

Requirements

• 5+ years of content marketing, B2B writing, healthcare marketing, journalism, or related experience
• Strong healthcare revenue cycle experience required; direct experience with RCM, CDI, HIM/coding, denials, revenue integrity, hospital finance, or adjacent health tech strongly preferred
• A portfolio that shows you can write clearly, strategically, and with range
• Excellent long-form and short-form writing skills, from white papers and case studies to emails, social posts, and landing pages
• Strong editorial judgment and the ability to find the clearest, most compelling story inside complex material
• Comfort interviewing subject matter experts and turning technical, clinical, or operational input into polished content
• Ability to work independently, manage multiple projects, and move work forward
• High standards for quality, accuracy, clarity, and voice
• Basic understanding of SEO/AEO, content performance, CMS tools, and analytics platforms

Preferred

• Experience writing for healthcare revenue cycle technology companies
• Experience creating campaign concepts, not just executing assigned copy
• Experience ghostwriting for executives or subject matter experts.