Responsibilities

• Develop and own a comprehensive content strategy aligned with growth, acquisition, and retention goals
• Build and manage an editorial calendar across blog, email, SMS, and web content
• Identify high-impact content opportunities through keyword research, audience insights, and competitive analysis
• Lead creation of high-quality, engaging content (blogs, guides, landing pages, email campaigns, SMS copy, video scripts, etc.)
• Partner with internal subject matter experts (nursing educators, clinicians) to translate complex topics into clear, compelling content for students
• Help refine website copy, including landing pages, product pages, and conversion flows
• Translate product features and updates into clear, benefit-driven messaging that resonates with students
• Support product launches and feature rollouts with compelling content and positioning
• Ensure consistency of voice, messaging, and value propositions across all customer touchpoints
• Support lifecycle marketing initiatives by writing and optimizing email and SMS campaigns across the user journey (lead nurture, onboarding, engagement, retention, and reactivation)

Requirements

• 4+ years of experience in content marketing, with exposure to product marketing and/or lifecycle marketing
• Proven track record of driving measurable growth through content (SEO, conversion, email/SMS, or lifecycle)
• Strong ability to translate product features into clear, compelling value propositions
• Experience writing high-performing email and/or SMS campaigns
• Excellent writing, editing, and storytelling skills across formats (long-form, short-form, web, lifecycle)
• Experience collaborating cross-functionally with product, growth, and subject matter experts
• Familiarity with SEO tools (Ahrefs, SEMrush), analytics platforms (GA, Search Console), and CRM/marketing automation tools
• Comfortable working in a fast-paced, growth-oriented environment

Preferred

• Experience in ed-tech, healthcare, or test prep
• Background in product marketing or conversion-focused copywriting
• Experience with lifecycle marketing platforms (e.g., HubSpot, Brevo, etc.)
• Experience working with subject matter experts or technical content

Benefits

• Comprehensive medical, dental and vision insurance for employees and their families
• Flexible & encouraged PTO
• Company HSA contribution of $90/month for eligible plans
• Company-paid life insurance and disability coverage
• 401(k) with company match (100% match on first 3%, 50% match on the next 2%)