Content Marketing Manager

San Francisco, CA (Remote)

Salary Not AvailableMid Level4+ years expFull time

Posted 1 month ago

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Job Summary

Own the content engine from strategy through production, with a data-driven lens on storytelling, SEO, and audience education.

  • Content Strategy & Ownership: Define goals, audiences, and a calendar that drives engagement and lead generation.
  • SEO & Content Optimization: Lead keyword research and optimization to lift rankings and visibility.
  • Cross-functional Content Execution: Collaborate with design, product, and external writers to scale reach and impact.

Job Description

Responsibilities

  • Develop and execute a content strategy that aligns with business goals and target audiences.
  • Write, edit, and manage high-quality blog posts, whitepapers, case studies, eBooks, and email campaigns.
  • Conduct keyword research and SEO optimization to improve content visibility and search rankings.
  • Collaborate with designers, developers, and product teams to create compelling content assets.
  • Manage the content calendar to ensure consistent publication and engagement.
  • Analyze content performance metrics and optimize for engagement, lead generation, and conversions.
  • Develop brand messaging and storytelling that resonates with our audience.
  • Research industry trends, competitor content, and best practices to refine strategy.
  • Work with guest bloggers, influencers, and external writers to expand content reach.

Requirements

  • Around 4+ years of experience in content marketing, copywriting, or editorial roles.
  • Exceptional writing and editing skills with a strong command of storytelling and brand voice.
  • Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and content optimization techniques.
  • Strong understanding of digital marketing, inbound marketing, and content distribution.
  • Ability to analyze content metrics and adapt strategies based on data insights.
  • Experience managing content calendars, editorial workflows, and content management systems (CMS) like WordPress.
  • Familiarity with email marketing tools (e.g., Mailchimp, HubSpot) is a plus.
  • Ability to work independently in a fast-paced, remote-first environment.
  • A portfolio of published work showcasing blog posts, whitepapers, or case studies.

Nice to Have

  • Experience with guest blogging, influencer outreach, and external writer management

Benefits

  • Apple hardware ecosystem for work.
  • Annual Bonus.
  • Medical Insurance (including vision & dental).
  • Disability insurance - short and long-term.
  • 401k up to 4% contribution.
  • Air Conference – an opportunity to meet the team, collaborate, and grow together.
  • Transportation budget
  • Free meals at the hub
  • Gym membership
Air Apps logo

Air Apps

We're dedicated to leveraging mobile apps to drive positive change and enhance people's lives. Our mission is to provide innovative tools that empower users to overcome challenges and achieve their goals effortlessly, simplifying their daily routines and making their lives easier.As a leading mobile app developer and publisher, we offer a diverse portfolio of over 30 apps across the Fitness, Productivity, Creative, and Learning categories. With a cumulative total of 3 million monthly downloads and a remarkable 100 million downloads worldwide, our apps resonate with users globally.Born in Lisbon, Portugal, in 2018, and now with offices in both Lisbon and San Francisco, we value flexibility and individuality, fostering a culture where diverse perspectives thrive. Our culturally diverse team ensures inclusivity and creativity in every facet of app development.At the core of our values is a dedication to user well-being and community collaboration. Through our AI-first approach, we're actively shaping the future of mobile technology, prioritizing excellence in user experience.Join us on our journey to make a meaningful impact and inspire individuals worldwide to unleash their full potential with our transformative mobile apps.

Founded in 2018
San Francisco, California, USA
50 employees (15 in marketing)

Traffic Signals

Monthly Visitors
5.7K
Traffic Source Mix
Search
27.8%
Direct
53.6%
Referral
7.9%
Social
9.4%
Paid
1.1%

Headcount Trend

Current headcount: ~51

Marketing Team

Marketing Team Size
9 (18% of company)
Median Career Experience
7 years
Median Tenure
0.9 years