Content Marketing Lead

USA (On-site)

Salary Not AvailableManager8+ years expFull time

Posted 2 months ago

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Job Summary

Own the content engine for a security-focused B2B brand, shaping strategy, voice, and assets across channels while turning technical narratives into practitioner-ready insights that move pipeline.

  • Lead end-to-end content strategy and editorial calendar, coordinating across blog, newsletter, social, and events.
  • Develop executive thought leadership and contrarian theses that surface Vega's point of view and win industry debates.
  • Scale content with AI tooling and a network of writers and creators to accelerate velocity without sacrificing quality.

Job Description

Responsibilities

  • Own and drive content strategy, calendar, and execution across all channels and funnel stages.
  • Build and run the editorial calendar — blog, newsletter, LinkedIn, community — with a bias toward publishing fast and iterating, not waiting for perfect.
  • Be the guardian of Vega's brand voice and identity across every surface it touches. Set the standard, enforce it, and evolve it as the company grows.
  • Craft executive narratives and thought leadership for the leadership team — contrarian, thesis-led, willing to pick a fight with the industry and win it.
  • Collaborate closely with Field Marketing, Creative, PMM, Product, and Sales to ensure Vega's voice lands consistently across the website, social, events, campaign assets, and customer-facing communications.
  • Develop theme-based content series around the structural arguments that matter: AI-paced threats, the ingestion bottleneck, why the legacy SIEM era is over.
  • Launch and run a podcast or interview series that puts Vega in conversation with the practitioners building detection programs at scale.
  • Build a network of freelance writers, designers, and video creators to extend reach without slowing execution velocity.
  • Use AI tooling to scale content quality and distribution — for leverage, not volume.
  • Track what's driving pipeline, organic, and community influence. Kill what isn't working. Double what is.

Requirements

  • 8+ years in B2B content marketing, with at least 3 in cybersecurity, security infrastructure, or adjacent technical enterprise software.
  • A portfolio that shows range: long-form technical posts, executive thought leadership, social content, campaign narratives. Bonus if something in it clearly broke from category conventions.
  • Proven ability to translate complex technical concepts into content that practitioners screenshot and share.
  • Experience running content as a growth function, not just a publishing function — you track pipeline influence, organic reach, and community engagement.
  • Comfortable being the content function, not just part of one. Have done this at a startup, or somewhere that moves like one.
  • Opinionated about voice. Understand that brand consistency is a strategic asset, not a style preference.
  • Fluent in AI-assisted content workflows — for leverage, not volume.

Preferred

  • You've ghostwritten for a technical executive team before.
  • You know what MITRE ATT&CK is without Googling it.
  • You've launched a content-led category narrative, not just contributed to one.
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Vega

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Founded in 2000
IND
560 employees (63 in marketing)

Traffic Signals

Monthly Visitors
58K
Monthly Google Ads Budget
$8
Traffic Source Mix
Search
55.1%
Direct
32.8%
Referral
4.7%
Social
4.7%
Paid
2.6%

Headcount Trend

Current headcount: ~560

Marketing Team

Marketing Team Size
39 (7% of company)
Median Career Experience
11 years
Median Tenure
9.3 years