Content Marketing Lead

San Francisco, CA (Remote)

$120K/yr – $140K/yrMid LevelFull time

Posted 9 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and scale Squint's content narrative across channels, turning raw material into multi-format content, shaping executive voices, and delivering diverse, high-quality content with strong collaboration.

  • Own across shortform and longform content creation
  • Turn inspiration into multi-channel content series
  • Support executive voices and speaking engagements

Job Description

Responsibilities

  • Advance the Squint narrative across channels : You’ll be the primary creator of content that grows Squint’s reach and relevance. You will work across shortform (social, website) and longform (case studies, blog), and create the supporting assets you need to grab attention.
  • Find the raw material to build the brand : Killer customer win? New feature going live? Fun fact from a factory floor? You’ll be continuously gathering inspiration and turning it into multi-channel content series that evolve Squint’s brand. This work will have a measurable impact on Squint’s reach and engagement in both industrial audiences and the AI community.
  • Extend exec voices: You’ll help Squint execs produce social content, longform posts, and talktracks for speaking engagements. You’ll know how to authentically channel their perspectives and voices; how to select topics that will get attention; and how to ensure that, across it all, Squint has a clear and consistent story.
  • Make lotsa content, in lotsa shapes : This is a writing job, but it’s more than a writing job. It bears repeating that applicants should have exceptional writing chops, but also fluency across AI-enabled design tools (Canva, Figma) and video editing tools (Descript, Screen Studio).

Requirements

  • A portfolio that demonstrates strong writing across formats: longform and short, market-facing and customer-facing. It shows good creative judgement, and some range.
  • A proven approach to audience understanding—so you know how to develop content that will resonate; and audience-building—so your content extends a brand’s reach and relevance.
  • Experience at a startup, where you were making creative and strategic decisions (not just executing someone else's brief).
  • A POV on quality. You know how to hold the bar high, but also right-size for speed, channel, and experimentation.
  • You write with precision, clarity, and intention (even when the words, themselves, seem effortlessly casual).
  • You have proven methods for learning about customers—their motivations, pain points, and trust signals—because you understand how critical this is to your success.
  • You also know the whims of the channels and the algorithms: you know how to optimize for each one, to increase reach, engagement, and impact.
  • You love to collaborate, because you know that good briefs and outside eyes are critical for delivering strong content.

Preferred

  • Pre-existing familiarity with industrial operations is an asset in this role. We will give candidates who have lived and worked in industrial spaces extra consideration.

Benefits

  • We are open to remote outside the Bay Area.
  • - Competitive Salary and Equity
  • - Comprehensive Medical, Vision, and Dental care
  • - Flexible PTO Policy
  • - Lunch and Dinner Service
  • - Wellness Benefit
  • - Maven Family Planning Benefits
  • - Partnership with Care.com
  • - Mental Health Services
  • - 401(k) Retirement Plan
Squint logo

Squint

Squint is a Manufacturing Intelligence Platform that the world's leading manufacturers use to capture expert knowledge, unlock operator performance, and analyze production insights. Operators love Squint because it uniquely combines spatial computing, LLMs, and human expertise into a magical experience.Our story starts with manufacturing, a $7T industry that is the foundation of the world as we know it. Faced with a generational inflection point, the industry is in need of a new wave of technology that bridges the knowledge gap between the retiring and incoming workforce.Squint’s mission is to accelerate human potential by bringing digital knowledge into the real world.

Founded in 2021
San Francisco, California, USA
91 employees (9 in marketing)

Traffic Signals

Monthly Visitors
17.9K
Traffic Source Mix
Search
28.9%
Direct
54.9%
Referral
7.5%
Social
7.4%
Paid
1.2%

Headcount Trend

Current headcount: ~92

Marketing Team

Marketing Team Size
4 (4% of company)
Median Career Experience
12 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$59M
Last Raise
$40M
Series B, 8 months ago

Funding History

  • Aug 2025
    Series B • $40M
  • Nov 2023
    Series A • $13M
  • Apr 2023
    Seed • $3.5M

Recent News