Responsibilities

• The Founder\'s Voice: Capture and amplify the personal brand of TwinWise\'s founders across LinkedIn, video, and written content. You\'ll help define how they show up, what they say, and why it matters.
• Hands-on Creation: Own end-to-end production of marketing assets across video, visuals, and copy. No agency, no hand-holding... just great work.
• Content Architecture: Build and manage a multi-channel content calendar spanning blog, social, email, and product storytelling, ensuring consistent cadence and quality across all of it.
• Brand Voice: Develop and own the company\'s voice, tone guidelines, and editorial standards across all content types, from product copy to thought leadership. You write it, you set the bar.
• Team Integration: Hit the ground running alongside TwinWise\'s marketing and growth team, learning the landscape, aligning on priorities, and plugging into the pod from day one.
• Thought Leadership: Develop and produce long-form content (articles, LinkedIn posts, speaking abstracts) that amplifies the founders\' and team\'s voices and positions TwinWise as a credible force in the AI space.
• Conference Presence: Support our presence at key AI industry events, helping shape how TwinWise shows up, what we say, and what we leave behind.
• Content at Scale: Build and refine a repeatable content system that grows with the company, ensuring quality and consistency even as volume increases across channels.
• Community Voice: Help cultivate and amplify the voices of early TwinWise users and advocates, turning organic enthusiasm into shareable, brand-building content.
• Cross-Functional Content: Partner closely with the Marketing and Growth leads as those roles grow, ensuring content strategy stays unified and on-brand across both sides of the business.