Responsibilities

• Content Creation: Shoot and edit photo/video content (primarily short-form: Instagram, TikTok)
• Produce visuals for: social media, in-store screens / displays, marketing campaigns
• Capture food, team, and in-store experience
• Social Media Support: Assist with posting and scheduling content
• Write captions and help manage engagement (comments, DMs)
• Track basic performance metrics
• In-Store Marketing Execution: Prepare print-ready files for menus, posters, and signage
• Coordinate printing of materials (menus, flyers, decals, etc.)
• Package and send materials to store locations
• Help ensure stores receive and use correct, up-to-date assets
• Influencer & Creator Support: Assist with outreach to creators and influencers
• Help coordinate in-store visits and content shoots
• Support relationship management
• General Responsibilities: Organize and maintain content and brand files
• Assist other departments on general tasks as necessary
• Assist other departments and managers on general tasks as necessary

Requirements

• Authorized to work in the U.S
• Able to speak English. Chinese (Mandarin) strongly preferred
• 1–3 years working experience in content creation, marketing, or social media
• Bachelor’s degree in Design, Marketing, Communications, Media, or related field preferred but not required. Relevant experience, portfolio, or demonstrated content creation ability can substitute for formal education
• Able to work a regular schedule of Monday-Friday 9am-5pm, with open flexibility to work on all other days if necessary for business needs on occasion
• Able to communicate clearly and concisely
• Able to take initiative when working, identifying issues and finding solutions, and does not require specific directions to solve problems at hand
• Able to work well under pressure and multitask
• Able to work fast/expeditiously
• Able and willing to assist with all aspects of the business operations as necessary
• Minimum Requirements

Preferred

• Experience working in restaurants, food brands, or retail environments
• Experience preparing files for print (menus, signage, etc.)
• Familiarity with print vendors or production workflows
• Personal content portfolio or social media presence
• Language: Chinese (Mandarin) (Preferred)
• Chinese (Cantonese) (Preferred)
• Experience: instructional design: 1 year (Required)
• video editing: 1 year (Preferred)
• Ability to Commute: New York, NY 10018 (Required)
• Ability to Relocate: New York, NY 10018: Relocate before starting work (Required)

Benefits

• Paid time off (on top of standard paid sick leave)
• Paid major holidays
• Affordable and comprehensive health/dental/vision/pet insurance
• 401K plan
• Option to redeem a free shift meal, while on duty, at any operating company restaurant location. Additional 25% discount at all brick-and-mortar company restaurant locations