Responsibilities

• Develop and execute a content marketing plan that supports brand awareness, engagement, and growth across a multi-brand cannabis portfolio
• Create compelling SEO-minded content across channels, including social media, blogs, websites, email, press releases, and digital and print marketing materials
• Design and produce visual assets for marketing campaigns, events, swag, and branded materials while maintaining consistent brand standards across all platforms
• Create educational and training materials for internal teams, wholesale partners, retail dispensary staff and customers alike, including presentations, one-pagers, and product guides related to cannabis products, retail experiences, and brand storytelling
• Own social media execution, including content calendars, posting, community engagement, short-form video, influencer collaboration, and performance analysis that align with monthly campaigns
• Maintain and optimize brand websites, ensuring content accuracy, visual consistency, SEO best practices, and timely updates. Manage and optimize brand presence across Google Business Profiles, Yelp, and other online listing platforms
• Publish and distribute press releases through wire services and media channels as needed
• Collaborate closely with sales, marketing, and leadership teams to support training initiatives, product launches, and campaigns
• Coordinate with on-site teams across retail and cultivation facilities to source photos, videos, and stories, coaching employees to consistently provide usable, on-brand content
• Collect, analyze, and report on performance metrics across social media, web, and content campaigns to inform strategy and ongoing optimization. Stay current on SEO trends, platform updates, and content marketing best practices

Requirements

• You love cannabis culture and are excited about the opportunity to work in the early stages of a growth industry
• You are absolutely bursting with creativity, and have a strong track record in making content people love, whether it’s articles, videos, reels or infographics
• You are an internet creature. You know what’s cool and trending, you’re on top of the memes, and you know how to make us part of “The Conversation”
• Exceptional writing skills, with the ability to create engaging, and SEO-optimized blog, product, and educational content for a variety of audiences
• A sharp eye for design with a minimum of 3 years of hands-on experience creating polished visual content using tools such as Adobe Creative Suite (Photoshop, Illustrator; InDesign), Figma, Canva, and equivalent platforms. Photography and video creation/editing experience is a plus
• Working knowledge of video editing tools such as Adobe Premiere Pro, Final Cut Pro, CapCut, or similar
• Familiarity with content management systems like WordPress, Webflow, or similar, including basic content updates, formatting, and page optimization
• SEO-minded approach to content creation, with experience using tools such as Google Search Console, SEMrush and Google Analytics (GA4) to guide optimization and measure performance
• Familiarity with press release creation and distribution through wire services like PR Newswire, GlobeNewswire, Business Wire, or equivalent
• Experience managing and publishing content across major social platforms including Instagram, Facebook, TikTok, X, LinkedIn, and emerging channels, using scheduling tools such as Sprout Social, Hootsuite, Later, Buffer, or native platform tools

Preferred

• Experience managing brand presence on Google Business Profile, Yelp, with Cannabis specific platforms like Leafly and Weedmaps are a plus
• Experience in cannabis, consumer packaged goods (CPG), or retail is a huge plus

Benefits

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance