Responsibilities

• Develop and execute strategic email marketing campaigns in Mailchimp, including customer updates, product announcements, educational content, success stories, and promotions
• Manage audience segmentation, automation workflows, contact lists, and campaign reporting to improve engagement, conversions, and audience growth
• Collaborate with marketing and sales teams to create integrated digital campaigns and supporting assets including landing pages, graphics, and promotional materials
• Monitor social media trends, online conversations, and engagement opportunities to support brand awareness
• Develop and write customer success stories, case studies, whitepapers, website content, SEO-focused educational content, articles, advertisements, presentations, and marketing collateral that support brand awareness, website engagement, and lead generation
• Travel to jobsites, customers, tradeshows and industry events to conduct interviews to create compelling technical and customer-focused content and to capture photography, video, testimonials, and supporting content assets as needed
• Support product launches, seasonal promotions, customer events, internal communications, and strategic marketing initiatives with consistent messaging
• Develop digital and print marketing materials supporting tradeshows, industry events, open houses, nonprofit initiatives, hospitality events, and customer engagement activities
• Create event collateral including flyers, banners, signage, presentations, social promotions, and promotional materials
• Create one-off marketing handouts and coordinate creative assets with internal marketing, website, and design teams while ensuring brand consistency and quality standards