Responsibilities - Content Creation: Write persuasive, on-brand content across channels: web, email, ads, landing pages, viewbooks, and more. - Content Creation: Develop copy that speaks to prospective students, parents, and partners, adapting tone and format by audience. - Content Creation: Own the editorial calendar in partnership with the VP and social media coordinator. - Content Creation: Ensure all content reflects a consistent brand voice across every touchpoint. - Campaign Strategy & Execution: Build and manage integrated marketing campaigns from brief to post-mortem, including enrollment, awareness, and event-driven campaigns. - Campaign Strategy & Execution: Partner with the VP on campaign goals, KPIs, and budget recommendations. - Campaign Strategy & Execution: Coordinate with the graphic designer and social coordinator to ensure cohesive campaign delivery. - Campaign Strategy & Execution: Analyze campaign performance and translate data into actionable improvements. - Brand Development: Champion and evolve Neumont's brand voice, messaging framework, and positioning. - Brand Development: Develop and maintain brand guidelines for content and messaging. Video Content (Bonus, Not Required): Concept and script short-form video content for social, ads, and web. Video Content (Bonus, Not Required): Coordinate or contribute to video production whether that's directing shoots, editing, or both. Video Content (Bonus, Not Required): Identify video opportunities that bring the Neumont story to life. Other Requirements: Executes all duties in a timely and professional manner. Other Requirements: Seeks opportunities to promote a collegial, educational environment throughout the campus.