Content Marketing Associate

Buffalo, NY (On-site)

Salary Not AvailableEntry LevelFull time

Posted 3 months ago

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Job Summary

Drive school-content creation and archival photography/videography to raise brand awareness and support external relations for the University at Buffalo School of Architecture and Planning.

  • Own photography/videography capture at events and maintain the photo archive.
  • Must-have: Understanding of graphic design and ability to support content across web, social, and print.
  • Standout: Cross-functional collaboration to inform branding and institutional objectives.

Job Description

Responsibilities

  • Lead the design and production of content/graphic assets to integrate into the School’s website, social media, email campaigns, print collateral, advertisements, digital/environmental displays, and video by leveraging technologies and utilizing visual storytelling techniques, in collaboration with the Communications team.
  • Document daily life at the School and all major School events (reviews, lectures, presentations, celebrations, etc.) as needed via photography and videography.
  • Maintain a searchable archive of photos in the School’s photo repository, SmugMug.
  • Keep up to date with major School and departmental initiatives, faculty research and activities, student-led efforts, and activities that reflect the spirit of the School to inform relevant story/photography ideas and alignment with institutional objectives for reputational gain, recruitment, and external relations.
  • Assist in management of posting content to the School’s social media platforms (Instagram, LinkedIn, Facebook, and YouTube).
  • Facilitate innovative content, formats, and strategies to maximize impact and engagement.
  • Support administration and management of the School’s website (ability to manage web components using HTML, CSS, and modern front-end frameworks consistent with School standards and accessibility guidelines is a plus).
  • Ensure timely delivery of content, in line with priorities and timeline of the School and communications office, while consistently maintaining brand standards.
  • Provide logistical/administrative support for outsourced contracts for marketing collateral as needed.
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University at Buffalo

4.3 Glassdoor

Put your #UBhornsUP! At the University at Buffalo, our extraordinary #UBTrueBlue community, creative activity and research change the world. #UBuffalo is New York State's flagship university and a proud member of the Association of American Universities.

Buffalo, New York, USA
12K employees (218 in marketing)
82% recommend to a friend
69% CEO approval

Traffic Signals

Monthly Visitors
3.6M
Monthly Google Ads Budget
$74.2K
Traffic Source Mix
Search
27.8%
Direct
31%
Referral
4.1%
Social
0.5%
Paid
0.1%

Headcount Trend

Current headcount: ~11.9K

Marketing Team

Marketing Team Size
218 (2% of company)

Funding

Total Funding
$23M
Last Raise
$20M
Grant, 3 years ago

Funding History

  • Jan 2023
    Grant • $20M
  • Aug 2022
    Grant • $2.9M
  • Apr 2022
    Grant • $50K

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