Responsibilities

• Assist in writing and editing articles, buying guides, product features, and educational watch content for the Teddy Baldassarre website.
• Assist in writing copy for sections on the homepage, product pages and other ad-hoc pages or sections on the site.
• Assist in writing all copy for lifecycle marketing initiatives.
• Assist in caption writing for social media channels.
• Conduct research on watches, brands, horological trends, and collector interests to support content production.
• Monitor and analyze conversations across various social media platforms and forums to identify emerging watch trends, relevant discussions, and brand opportunities.
• Help develop topic ideas and editorial calendars aligned with audience growth and product launches.
• Optimize content for search engines using keyword research and on-page SEO best practices.
• Support ongoing updates and optimization of existing articles to improve search rankings and traffic.
• Monitor content performance metrics and identify opportunities for improvement.

Requirements

• MUST have a strong interest in watches and be active in watch enthusiast communities
• 1–3 years of experience in content marketing, editorial writing, journalism, or digital media
• Exceptional writing, editing, and research skills
• Basic understanding of SEO principles and keyword optimization
• Experience with CMS platforms (Shopify, WordPress, or similar)
• Ability to interpret analytics and translate insights into actionable improvements
• Strong attention to detail and organizational skills

Preferred

• Experience writing about watches, luxury goods, or enthusiast hobbies
• Familiarity with tools such as Google Analytics, Ahrefs, SEMrush, or similar SEO tools
• Experience working in e-commerce or media companies
• Understanding of the luxury watch industry