Content Marketer at Pocus | New York, USA

Pocus

Content Marketer

New York, USA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive content strategy and execution for a B2B SaaS GTM content engine, shaping multi-channel content and partnerships.

Own content roadmap and distribution-first approach across channels.
Must-have: 5+ years in B2B content marketing with GTM focus.
Standout: Experience scaling content via agencies, freelancers, and AI tools.

Job Description

Responsibilities

Develop a sharp content strategy that is aligned with our business goals. You’ll work closely to understand our customers, community, and broader audience to create a roadmap for content.
Grow our brand into the destination for modern GTM wisdom by mixing strategy with hands-on execution (no ivory tower content here!).
Create content that doesn't suck—think viral short-form videos, interactive tools you vibe coded, webinars people actually want to attend, and podcasts.
Collaborate with our community of 4k+ GTM professionals, customers, and internal subject matter experts to produce unique, compelling, and helpful content.
Translate complex sales tech concepts and product features into easily digestible content that makes people go "holy sh*t, I need this"
Scale the content machine over time by leveraging agencies, freelancers, and AI tools.
Build co-marketing partnerships with adjacent companies because we can't revolutionize GTM in a silo.
Take risks! Have fun. Stand out! Our brand is magical—boring SEO-stuffed blog posts need not apply.

Requirements

5+ years of content marketing experience, ideally at a B2B SaaS company in the GTM space. (Strong startup generalists with a strong spike in content should also apply).
Knowledge and passion for keeping up with the ever-changing GTM landscape. You are always keeping a finger on the pulse of what’s new and trendy, ready to spin up content or slide into a GTM influencer's DM.
Clear, crisp, and engaging writing style that can make big ideas seem simple. You’re adept at balancing writing with authority while not sounding too serious and you never use jargon (without purpose).
Deeply creative and able to use this superpower to produce original, thought provoking, and very on brand content across multiple channels.
AI pro that can go beyond "I use ChatGPT sometimes"—you're comfortable with Claude, and bonus points if you've played with AirOps, Tofu, Opus Clip, or other cutting-edge tools
Distribution-first mindset—you don't just create content, you think about how it spreads from day one. Exceptional ability to reverse engineer hype by leveraging network, tapping influencers, and more.
Organized enough to handle both big-picture strategy and detailed execution without dropping balls. You have strong project management skills that keep everything on time.
High agency & high performance bar- you like to get things done and can confidently execute without a lot of hand-holding. You also hold yourself and others to a high bar.

Preferred

You’ve gone viral (more than once) in the B2B space for your content
You've dabbled in community before and understand the magic of bringing people together and how to leverage this channel for content.
PMM experience is a plus—you can write product-focused content that doesn't read like a manual.

Benefits

Best in class medical, dental, and vision plans through our PEO
A monthly wellness stipend to help support you in your health goals
401K through Guideline to help you invest in your future
Access to mentorship programs through First Round Capital for personal growth and development
10 company holidays and discretionary vacation with a baseline requirement of 2 weeks / year. We work hard but don’t want you to burn out!
Work from home stipend to help you set up your home office

Pocus

4.1 Glassdoor

For revenue teams suffering from manual GTM processes and data overload, Pocus is the AI sales intelligence platform that delivers 10x rep productivity and increased pipeline attainment. Pocus AI analyzes your accounts, finds the best opportunities, and tells reps exactly what to do next. Reps start each day with prioritized accounts and ready to execute plays. Leading companies like Monday.com, Canva, and LaunchDarkly use Pocus to generate over 70% of their pipeline and save reps 10+ hours every week.

Founded in 2021

San Francisco, California, USA

51 employees (6 in marketing)

pocus.com?utm_source=linkedin

80% recommend to a friend