Responsibilities

• Partners with marketing team to execute strategic initiatives to targeted audiences
• Researches target audiences and documents the mindset, motivations, business opportunity, pain points and market challenges
• Collaborates with tactic owners to support opportunities that increase lead generation for targeted audiences
• Consults across the department with stakeholders to execute plans that effectively target customers as they move through the funnel that could include blogs, webinars, landing pages, email, direct mail, events and gifting
• Cross collaborate with content owners to increase lead generation for targeted audiences that could include infographics, guides, case studies and videos including working with writers, video producers, designers and developers.
• Clearly communicate issues, manage expectations, and share marketing content, campaigns and tools with other departments within the company; Coordinate with other departments as needed to plan short and long-term initiatives
• Be knowledgeable in Paycom's wholistic marketing, sales and business strategy
• Responsible for maintaining progress and business continuity for business processes and objectives owned by their team

Requirements

• Bachelor's degree in marketing related field or equivalent experience.
• 2+ years in corporate and/or B2B marketing
• Established project management skills

Preferred

• Bachelor's degree in marketing or related field
• Previous experience in direct marketing, targeted marketing or segmentation marketing
• Strategic content creation
• Experience with HR-related subject matter
• SaaS-related experience
• Experience in a sales related field
• Ability to think strategically, but also demonstrate a healthy balance of analytical and creative skills.
• Project Manager. You have demonstrated ability to execute on multiple projects, ask for guidance as priorities shift.