Responsibilities

• Establish and maintain a reliable weekly publishing cadence across SEO, social, and video
• Own topic selection based on contractor needs, search intent, and product positioning
• Write long-form SEO content that ranks and converts
• Repurpose core ideas into social posts, short-form video scripts, and newsletters
• Contribute and iterate on homepage, landing pages, and comparison pages to improve clarity and conversion
• Write lifecycle emails (onboarding, activation, education, winback) tied to activation and upsell goals
• Use performance data (Search Console, analytics, attribution reporting) to refine topics and improve results
• Build content systems (brief templates, distribution checklists, style guides) that create leverage for the team

Requirements

• 3–6+ years of experience in content marketing, SEO, or editorial roles (B2B SaaS preferred)
• Strong writing taste with the ability to maintain a consistent brand voice
• Proven experience writing SEO-driven content that ranks and drives measurable traffic
• Comfortable working from dashboards and performance data to inform content decisions
• Able to manage a backlog and maintain a high shipping cadence
• Experience writing website and lifecycle email copy that drives conversion
• Comfortable scripting short-form video and collaborating on lightweight production
• Strong organizational skills and ability to layer planning into creative workstreams

Preferred

• Bonus: Experience writing for contractors, trades, or other blue-collar audiences

Benefits

• Competitive Salary + Equity
• Unlimited Paid Time Off (PTO)
• 401(k)
• Medical, Dental & Vision Insurance
• Life & Disability Insurance
• Flexible Spending Account (FSA)
• Dependent Care FSA (DC FSA)
• Top-Notch Equipment