Responsibilities

• Own and lead RFG's organic growth engine, partnering with B2B Marketing to define and execute a content strategy that drives qualified pipeline, increases brand visibility, and positions RFG for traditional search and AI-driven discovery (SEO + AEO).
• Serve as central orchestrator of RFG's content ecosystem, ensuring content across the website, email, social, podcast, and campaigns is aligned, integrated, and optimized for performance, distribution, and conversion.
• Lead RFG's SEO and Answer Engine Optimization (AEO) strategy, including ownership of tools such as Yoast and Google Search Console; implementation of schema markup and structured content for AI readability; and continuous optimization of content to rank in both traditional search results and AI-generated responses.
• Own website strategy and performance, including ongoing content updates, UX-informed optimization, and the development of SEO and AEO frameworks that improve indexing, visibility, engagement, and conversion.
• Drive end-to-end content strategy, creation, and execution, leveraging AI to scale output, improve efficiency, and modernize content workflows while maintaining brand voice, quality, and compliance.
• Develop high-impact, conversion-focused copy and content across all channels, including landing pages, email, newsletters, social media, and campaign assets, with a focus on driving measurable action.
• Partner cross-functionally with the Creative Team to bring content to life across formats including website, video, podcast, and sales enablement materials.
• Act as the HubSpot subject matter expert for content, integrating content strategy directly into campaign execution by managing content calendars and distribution workflows, connecting content performance to campaign, MQL, and pipeline outcomes, and overseeing newsletter curation and distribution.
• Operate with a builder mindset, proactively identifying gaps and implementing tools, systems, and processes that enable scalable content production and long-term organic growth.
• Own and report on core content KPIs, including impressions, reach, engagement, conversion rates, and pipeline contribution, and continuously iterate strategy based on performance data and insights.