Content Manager at RFG Advisory | Atlanta, GA | $80K/yr – $90K/yr

RFG Advisory

Content Manager

Atlanta, GA (Remote)

$80K/yr – $90K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and orchestrate an organic growth engine for RFG by shaping a content-led SEO + AEO strategy that feeds qualified pipeline, with cross-functional partnership to marketing, compliance, and content operations.

Lead content ecosystem across website, email, social, podcast, and campaigns to optimize distribution and conversion.
Own SEO and AEO including Yoast, Google Search Console, schema, and AI-driven content optimization for traditional and AI results.
Report core content KPIs and iterate strategy based on performance to drive pipeline.

Job Description

Responsibilities

Own and lead RFG's organic growth engine, partnering closely with B2B Marketing to define and execute a content strategy that drives qualified pipeline, increases brand visibility, and positions RFG for both traditional search and AI-driven discovery (SEO + AEO).
Serve as the central orchestrator of RFG's content ecosystem, ensuring content across the website, email, social, podcast, and campaigns is aligned, integrated, and optimized for performance, distribution, and conversion.
Lead RFG's SEO and Answer Engine Optimization (AEO) strategy, including ownership of tools such as Yoast and Google Search Console; implementation of schema markup and structured content for AI readability; and continuous optimization of content to rank in both traditional search results and AI-generated responses.
Own website strategy and performance, including ongoing content updates, UX-informed optimization, and the development of SEO and AEO frameworks that improve indexing, visibility, engagement, and conversion.
Drive end-to-end content strategy, creation, and execution, leveraging AI to scale output, improve efficiency, and modernize content workflows while maintaining brand voice, quality, and compliance.
Develop high-impact, conversion-focused copy and content across all channels, including landing pages, email, newsletters, social media, and campaign assets, with a focus on driving measurable action.
Partner cross-functionally with the Creative Team to bring content to life across formats including website, video, podcast, and sales enablement materials.
Act as the HubSpot subject matter expert for content, integrating content strategy directly into campaign execution by managing content calendars and distribution workflows, connecting content performance to campaign, MQL, and pipeline outcomes, and overseeing newsletter curation and distribution.
Operate with a builder mindset, proactively identifying gaps and implementing tools, systems, and processes that enable scalable content production and long-term organic growth.
Own and report on core content KPIs, including impressions, reach, engagement, conversion rates, and pipeline contribution, and continuously iterate strategy based on performance data and insights.

RFG Advisory

3.6 Glassdoor

RFG Advisory is an award-winning, fully integrated platform designed to help Independent Advisors build their business without compromise. RFG empowers Advisors with a wide range of services, including transition and talent support, marketing and growth, capital strategies, back-office solutions, investment services, technology, IT support, and more. RFG enables Advisors to thrive while organically growing their business. Advisors at RFG are supported through a community dedicated to helping them increase their enterprise value and build something bigger than themselves.For a list of states in which we are registered to do business, please visit www.rfgadvisory.com. Securities offered through Private Client Services. Member FINRA/SIPC. www.sipc.org. Investment advice and financial planning offered through RFG Advisory, a registered investment advisor and separate entity from Private Client Services.Third-party posts found on this profile do not reflect the views of Private Client Services and have not been reviewed by Private Client Services as to accuracy or completeness.Bluemonte ETFs Distributed by SEI Investments Distribution Co.Disclosures: https://bluemontefunds.com/disclosures

Founded in 2003

Birmingham, Alabama, USA

220 employees (14 in marketing)

www.rfgadvisory.com

52% recommend to a friend