Responsibilities

• Shape the overall look, feel, and storytelling approach for the brand. Shape the creative standards for live events, digital platforms, and studio-based content to match evolving industry trends.
• Build and manage a comprehensive content roadmap across social platforms and YouTube. Align output with league initiatives, key moments, and seasonal priorities to ensure a consistent brand voice.
• Supervise and mentor a team of videographers, editors, designers, and contributors. Establish clear workflows, deadlines, and performance expectations while fostering a culture of accountability.
• Direct the day-to-day operations of the in-house media studio. Plan and execute original content series, including interviews, features, and branded segments, turning the studio into a central engine for premium content.
• Expand the league’s presence on YouTube and emerging platforms through structured content series. Monitor performance metrics and stay ahead of trends in sports media and youth culture to drive engagement.
• Actively contribute to content creation, including graphic design, video editing, and concept development. Partner with marketing and leadership to ensure content aligns with overall business objectives.