Responsibilities

• Brand Messaging & Content Strategy
• Develop and maintain IDI's messaging architecture, the foundational language that defines who we are, who we serve, and why we're different
• Build and manage an editorial calendar that keeps content flowing across web, social, email, and offline channels
• Own website content including page copy, product messaging, landing pages, and ongoing content updates ensuring the site reflects IDI's voice and supports conversion goals
• Ensure a consistent, compelling brand voice everywhere IDI shows up
• Partner with marketing leadership on acquisition communications, campaign messaging, and new initiative launches
• Social Media
• Own IDI's social media presence across all active channels
• Develop channel-specific content strategies that grow audience, build credibility, and support acquisition goals
• Manage posting cadence, community engagement, and performance tracking
• Coordinate with the graphic design team to bring content to life visually

Requirements

• 4–6+ years of experience in content marketing, brand communications, or a closely related field
• Proven track record of developing brand messaging and content strategy
• Hands-on experience managing social media channels with measurable outcomes
• Experience designing email marketing campaigns and marketing automation workflows (HubSpot experience strongly preferred)
• Exceptional writer: Clear, compelling, and adaptable across tone and format
• Genuinely curious: The kind of person who wants to deeply understand the business they work in including the customers, the operations, the competitive landscape, and the industry, before they write a single word
• A natural problem solver who marries business knowledge with craft, building strategies grounded in how things work, not just what looks good on paper
• Self-directed: Brings ideas and initiative, and treats their work with ownership and pride
• Collaborative: Works well with designers, technical teams, and senior leadership
• Data-informed: Uses performance data to evaluate what's working and adjust accordingly

Preferred

• HubSpot experience strongly preferred

Benefits

• From health coverage (medical, dental, vision) to a 401(k) with a company match, we take care of our team members.
• Enjoy paid time off for vacation and holidays, plus perks like life and disability insurance and an employee assistance program to support you when you need it most.