Responsibilities

• Partner with peers to define and develop customized content to meet the business needs of the private practice.
• Develop and maintain the content plan, own and manage content maintenance plan to ensure content supports strategy.
• Manage the content library for OMS websites and social media in BOX, Sendible, and MS Teams.
• Publish content in automated workflow and recommend workflow process enhancements.
• Provide direction on digital content best practices and edit content authored by others, as needed.
• Write landing page copy and articles about optometric services, including clinical and optical products, for client websites.
• Based on client marketing priorities, develop editorial calendars for blog articles by client, and write monthly blog articles or web pages for each client for inclusion on practice websites.
• Work closely with Marketing Services SEO Manager to implement recommendations for optimization of written content to improve rankings on search engines.
• Upload blogs and web pages to client websites.
• Draft client-specific copy and reformat O.D. bios and staff bios copy for tone.
• Write compelling business descriptions as part of the optimization of Google Business Profiles for clients.
• Write landing page copy for client Google Ads campaigns.
• Provide QA support for design team during the development of client websites.
• Write social media post copy in the following categories: eye care and eye disease awareness, optical-focused social media posts, specialty services, seasonal posts, and practice-specific post copy, such as doctor and staff spotlights.
• Add copy to content libraries in Sendible.

Requirements

• Bachelor’s degree in journalism, marketing, communications, or English.
• 2-3 years of content marketing or relevant work experience in an agency, media/publications, or internal marketing communications department.
• Strong written, verbal, and interpersonal communication skills.
• Understands SEO best practices and how to write SEO-friendly content.
• Familiarity with Google Analytics.
• Familiarity with Social Media publishing and reporting tools.
• Ability to independently manage and move projects forward.
• Basic/Familiarity with WordPress, Divi, HTML, Graphic Design, and Social Media platforms. Social media or content marketing experience a plus.
• Proficiency in MS Outlook and Teams.
• Adept at learning web-based tools.
• Experience creating patient-focused healthcare content that aligns with search intent and common patient questions
• Understanding of how page structure, headings, metadata, and internal linking support content performance
• Familiarity with local and service-based content strategies for healthcare or multi-location businesses
• Strong understanding of Google’s E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness), especially for healthcare content
• Awareness of how search is evolving with AI-generated results and AI search experiences, including the importance of clear, authoritative, well-structured content for visibility across both traditional and AI-driven search
• Ability to collaborate with SEO and marketing teams to optimize and refine content based on performance data
• Focus on content quality, accuracy, readability, and conversion intent, not just publishing volume
• Ability to work within a fast-paced and collaborative team environment.
• Highly self-motivated and self-driven.
• Strong attention to detail and excellent organizational skills.