Content Manager- American Nurses Credentialing Center

Silver Spring, MD (Hybrid)

$90K/yr – $105K/yrMid Level5+ years expFull time

Posted 4 weeks ago

Job Summary

Own content strategy and production across executive communications and policy-aligned messaging, shaping speeches, memos, and stories from nurses and stakeholders; lead editorial calendars, cross-functional sourcing, and confidential content for executive engagements.

  • Lead content development for executive communications and high-visibility events
  • Align policy-informed content with health policy priorities and enterprise guidelines

Job Description

Responsibilities

  • Write and edit original content for digital platforms, email campaigns, print materials, video scripts, op-eds, and more—ensuring clarity, accuracy, and brand alignment.
  • Develop executive-level communications including speeches, presentations, letters, and internal/external messages, as well as sensitive content and information required for executive engagement.
  • Maintain an editorial calendar aligned with organizational initiatives, campaigns, and policy priorities.
  • Maintain an executive editorial calendar, including confidential content and schedules for top-to-top communication
  • Identify, curate, and elevate powerful stories from nurses, members, and stakeholders that bring the Enterprise’s mission and brand to life.
  • Work cross-functionally to source stories from programs, events, research, and media coverage for use across content channels.
  • Policy-Informed Communications, including highly sensitive communication in the realm of policy, engagement as well as other confidential information
  • Stay up to date on health policy issues and workforce challenges affecting nurses; collaborate with policy and advocacy teams to ensure content reflects current priorities.
  • Translate policy and complex topics into audience-appropriate, accessible content that educates and inspires.
  • Key point of contact for executive office for content development, ensuring highly confidential and propriety executive content is being developed and published.

Requirements

  • Bachelor’s degree in marketing, Business, Communications, or a related field (master’s degree preferred).
  • 5–7 years of experience in content development, communications, journalism, or related fields.

Preferred

  • Nursing background highly preferred
  • Background in healthcare, policy, or nonprofit sectors.
  • Familiarity with nursing or health workforce issues.
  • Experience using content management systems, email marketing platforms, and analytics tools.
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American Nurses Association

American Nurses Enterprise represents over a century of leadership and advocacy, empowering nurses to shape the future of healthcare. Through the combined efforts of the American Nurses Association, Credentialing Center, and Foundation, we amplify the impact of nurses across all practices and specialties, advancing standards and strengthening communities nationwide. We believe in The Power of NursesTM to create a healthier world for everyone.

Silver Spring, Maryland, USA
2.3K employees (66 in marketing)

Salaries

Posted range

$90K/yr – $105K/yr

Taken straight from the job posting.

See all American Nurses Association salaries

Marketing Team

Marketing Team Size
56 (2% of company)
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
588.6K
Monthly Google Ads Budget
$26K
Traffic Source Mix
Search
55.9%
Direct
32.5%
Referral
10.3%
Social
0.7%
Paid
0.6%

Headcount Trend

Current headcount: ~2.3K

Recent News

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Content Manager- American Nurses Credentialing Center

American Nurses Association · Silver Spring, MD · Hybrid