Content Manager- American Nurses Association

Silver Spring, MD (Unknown)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Lead executive content and policy-informed storytelling with an emphasis on confidential, high-visibility communications and executive-level materials.

  • Executive Content Ownership: craft speeches, talking points, and sensitive materials for leadership, ensuring branding and tone stay consistent.
  • Policy-Driven Storytelling: translate health policy topics into accessible content that informs and inspires across channels.
  • Editorial Governance: manage confidential executive calendars and coordinate cross-functional story sourcing for multi-format outputs.

Job Description

Responsibilities

  • Content Creation & Management: Write and edit original content for digital platforms, email campaigns, print materials, video scripts, op-eds, and more—ensuring clarity, accuracy, and brand alignment.
  • Develop executive-level communications including speeches, presentations, letters, and internal/external messages, as well as sensitive content and information required for executive engagement.
  • Maintain an editorial calendar aligned with organizational initiatives, campaigns, and policy priorities.
  • Maintain an executive editorial calendar, including confidential content and schedules for top-to-top communication
  • Strategic Storytelling: Identify, curate, and elevate powerful stories from nurses, members, and stakeholders that bring the Enterprise’s mission and brand to life.
  • Work cross-functionally to source stories from programs, events, research, and media coverage for use across content channels.
  • Policy-Informed Communications, including highly sensitive communication in the realm of policy, engagement as well as other confidential information
  • Stay up to date on health policy issues and workforce challenges affecting nurses; collaborate with policy and advocacy teams to ensure content reflects current priorities.
  • Translate policy and complex topics into audience-appropriate, accessible content that educates and inspires.
  • Key point of contact for executive office for content development, ensuring highly confidential and propriety executive content is being developed and published.
  • Executive Communications: Serve as a trusted partner to executive leaders in drafting speeches, keynote remarks, talking points, and other high-visibility communications.
  • Prepare content for a wide range of formats and settings, including conferences, board meetings, internal updates, and stakeholder outreach, including executive, and confidential communication.
  • Requires handling of highly confidential information sources, content sources, as well as intimate content development directly with the executive officer team.
  • Authorship and handling of highly sensitive information.
  • Brand Voice & Governance: Ensure consistency of tone, voice, and messaging across all written content.
  • Support the development and maintenance of enterprise-wide editorial guidelines.

Requirements

  • Bachelor’s degree in marketing, Business, Communications, or a related field
  • master’s degree preferred
  • 5–7 years of experience in content development, communications, journalism, or related fields.
  • Exceptional writing, editing, and storytelling skills across multiple formats and platforms.
  • Demonstrated experience supporting senior executives with communications, presentations, and speechwriting.
  • Demonstrated experience developing and handling highly confidential and sensitive information.
  • Understanding of public policy issues, preferably in health care or nursing.
  • Proven ability to synthesize complex topics into clear, compelling content for diverse audiences.
  • Highly organized with strong project management skills and attention to detail.
  • Collaborative, proactive mindset with the ability to work cross-functionally and manage multiple deadlines.
  • Role may occasionally require to be on standby after hours or on weekends to support business critical content activities typical for communications and marketing activities
  • Other duties as assigned based on business needs

Preferred

  • Nursing background highly preferred
  • Background in healthcare, policy, or nonprofit sectors.
  • Familiarity with nursing or health workforce issues.
  • Experience using content management systems, email marketing platforms, and analytics tools.

Benefits

  • Exceptional benefits including, but not limited to 401K retirement contributions of up to 7%, generous PTO which includes the week-off between Dec 25 and Jan 1, in addition to Personal Days-off, 11 paid Holidays, excellent health/medical benefits, and much more
  • Commitment to your career development and advancement through ANE learning and development programs (internally and externally).
  • Hybrid employees must work a minimum of 20% in the office.
American Nurses Association, Inc logo

American Nurses Association, Inc

American Nurses Enterprise represents over a century of leadership and advocacy, empowering nurses to shape the future of healthcare. Through the combined efforts of the American Nurses Association, Credentialing Center, and Foundation, we amplify the impact of nurses across all practices and specialties, advancing standards and strengthening communities nationwide. We believe in The Power of NursesTM to create a healthier world for everyone.

Silver Spring, Maryland, USA
2.6K employees (39 in marketing)

Traffic Signals

Monthly Visitors
573.1K
Monthly Google Ads Budget
$42.1K
Traffic Source Mix
Search
54%
Direct
26.8%
Referral
11.3%
Social
1.3%
Paid
0.4%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size
39 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

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