Content Lead

Charlottesville, VA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive Massanutten Resort’s brand voice and messaging across guest communications and digital experiences.

  • Own brand voice across guest touchpoints and communications
  • Must-have: 5+ years in brand content, copywriting, or content strategy
  • Standout: messaging for campaigns and conversion-focused writing

Job Description

Responsibilities

  • Lead the application and evolution of Massanutten Resort’s brand voice and messaging standards
  • Develop messaging strategies supporting seasonal campaigns, promotions, and resort initiatives
  • Create compelling written content that supports marketing performance and revenue goals
  • Ensure consistency of tone, storytelling, and positioning across all guest-facing communications
  • Support digital guest experiences through UX-informed and conversion-focused messaging
  • Partner with cross-functional teams to translate operational offerings into clear guest benefits

Requirements

  • 5+ years in brand content, copywriting, or content strategy
  • Experience operating as a senior individual contributor within a marketing or brand team
  • Strong portfolio demonstrating both brand storytelling and performance-driven copy
  • Deep understanding of conversion messaging and digital user behavior
  • Familiarity with email marketing platforms, CMS environments, project management tools (e.g., Asana or similar)

Preferred

  • Experience writing for multi-channel campaigns and hospitality, travel, lifestyle, or experiential brands
  • Comfort leveraging AI tools while maintaining brand standards and editorial quality
  • Basic knowledge of usage rights and legal compliance for written content
  • Experience maintaining messaging templates and libraries to improve efficiency
Massanutten Resort logo

Massanutten Resort

Upholding high standards of customer service and quality, Massanutten Resort prides itself in providing remarkable experiences in all that it has to offer. With 6,450 acres of resort property, housing 2,700 timeshare units and hotel rooms, Massanutten is a four season resort that hosts an estimated 1 million visitors annually. Nestled in the heart of the Shenandoah Valley, surrounded by national parks and historical sights, Massanutten provides a family-friendly vacation destination with a variety of recreational amenities. From skiing, snow tubing, two 18 hole golf courses, an indoor and outdoor waterpark, full-service spa, and much more, we offer fun and relaxation for guests of all ages and abilities.Constantly striving to exceed guest expectations, we task each one of our team members with fully embodying our strong commitment to safety and excellent service. Each interaction our staff has with a guest contributes to shaping the overall guest experience. The goal is to use each one as an opportunity to share what makes this resort truly special - our staff members, our culture, and the place we call home.Join us today in creating memorable experiences in a dynamic and engaging team environment. All of our employees are encouraged to take advantage of resort amenities including skiing, golf, year-round waterpark, mountain bike trails, and many other recreational activities. We also offer comprehensive medical, dental, life and supplementary insurance options to full-time employees. And as a reflection of the resort’s commitment to its employees, we also offer an Employee Stock Ownership Plan (ESOP), a qualified retirement plan, as a company sponsored reward for valuable service. Thank you for taking the time to explore employment opportunities with us and we look forward to reviewing your application.

McGaheysville, Virginia, USA
417 employees (23 in marketing)

Traffic Signals

Monthly Visitors
175.4K
Monthly Google Ads Budget
$3.8K
Traffic Source Mix
Search
59.3%
Direct
34.6%
Referral
4.7%
Social
0.9%
Paid
0.5%

Headcount Trend

Current headcount: ~417

Marketing Team

Marketing Team Size
18 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Recent News