Content Lead at Kollegio | New York City, NY | $70K/yr – $90K/yr

Kollegio

Content Lead

New York City, NY (Hybrid)

$70K/yr – $90K/yrMid Level1+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own a youth-centric social content engine, driving end-to-end TikTok/Instagram programs and authentic community-building that resonates with teens at scale.

Own end-to-end TikTok/Instagram content and community-building for teens, driving rapid viral moments
Run and iterate experiments with budget to identify high-impact formats and memes
Craft hooks and on-camera delivery that engage 16-year-olds and accelerate authenticity across platforms

Job Description

Responsibilities

Run our TikTok and Instagram end-to-end
Build a community , not just a follower count — high school students who actually root for us
Be on camera (or behind it), in the office, at the events, everywhere
Run weird experiments. We have budget for it. Some won't work. The ones that do will hit millions of teens.
Catch every meme cycle before our competitors know what TikTok is
Turn Tuesday afternoon office chaos into Wednesday's viral post

Requirements

Have your own following (any size — what matters is taste)
Are deeply, almost concerningly online
Can write a hook that stops a 16-year-old mid-scroll
Shoot and edit your own stuff (CapCut wizardry encouraged)
Have shipped content somewhere — a brand, a creator account, a school org, your own page
Know the difference between StudyTok, BookTok, and whatever new Tok dropped this morning

Preferred

Fresh grad or 1–2 years in
Have opinions about which accounts are actually good vs. just big
Have built a community from zero before
Hate the phrase "let's hop on a sync"

Kollegio

Kollegio bridges the gap between students and their dream colleges while empowering institutions to lower enrollment costs, boost yield, and engage authentically with the next generation.Our Impact~100,000 students actively guided on applications and scholarships towards best-fit colleges.Reaching students from 190+ countries and all 50 U.S. states 50%+ enrollment prediction accuracy for colleges.75% faster conversion from prospect to inquiry (under 2 weeks).Industry Recognition: Named the Most Promising Company in Higher ED at ASU+GSV Summit and awarded Best Higher Education Product by Ed Tech Chronicle, we are pioneering the future of equitable education access.Join us in building a world where every student thrives, and every institution thrives with them.Kollegio was spun out of a Stanford innovation lab by founders Senan Khawaja and Saeed Naeem. Kollegio is backed by JFF, ECMC Group, and Reach Capital amongst others, and featured in Silicon Valley Business Journal, eSchool News, and The Chronicle amongst others.Kollegio is the future of higher education access, and the best part? You can join Kollegio today for completely free. https://kollegio.ai/

Founded in 2023

Stanford, California, USA

48 employees (10 in marketing)

www.kollegio.ai