Responsibilities

• The content strategy across LinkedIn, X and YouTube. What we publish, how often, and why each channel gets something different.
• Writing. Long-form posts, threads, deal breakdowns, explainers on structures most people get wrong.
• YouTube. Scripts, formats, and the editorial spine of the channel. You do not have to be on camera, but you have to know what makes a finance video watchable past ninety seconds.
• Distribution. Getting the work in front of the people who matter, which is mostly not an algorithm problem.
• The measurement that tells us whether it worked — qualified applications from founders, investor sign-ups, inbound from people we could not have reached otherwise.
• Working with the team to turn what we are actually building into content. Real numbers, real structures, real deals.

Requirements

• You understand private markets. Cap tables, dilution, liquidation preferences, SAFEs, SPV economics, carry. You can explain a term sheet without a glossary.
• You understand crypto properly. Token structures, governance, custody, why non-custodial matters. Not surface-level.
• A body of work we can read. Newsletter, account, channel, publication — something with your name on it that we can judge.
• Editorial judgement. You know the difference between a post that gets engagement and a post that gets a meeting.
• You can produce. This is a small team; nobody is briefing an agency on your behalf.
• Comfort with video as a format, including the editing pipeline and what it costs in time.

Benefits

• Additional vacation days
• Company stock options
• Flexible working hours
• Remote work
• Sabbatical