Content editor/videographer

Detroit, MI (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end video/content production for social media and brand storytelling, delivering high-quality product launches and behind-the-scenes stories while aligning with marketing and e-commerce teams.

  • Content Production: Shoot and edit unique product and lifestyle videos that meet viewer expectations and drive engagement.
  • Strategy & Collaboration: Align with Content and Brand teams on cadence, direction, and launch communications.
  • Vendor & Launch Enablement: Gather product details from brand partners and coordinate with vendors to hit launch deadlines and promotions.

Job Description

Responsibilities

  • Filming and editing rich/unique digital content for use on CarlsGolfland.com and social media mediums
  • Examples include: Product launch video; FAQ videos/writeups; Facility/brand features; Employee features; Golf Tips/Education; Behind the Scenes
  • Collaborate with Content Team on strategy, direction, cadence and execution
  • Collaborate with e-commerce team & buyers on product launches & promotions
  • Prioritize multiple vendors launches/promotions while working with marketing team to formulate effective strategy
  • Communicate with brand vendors and procure new product in order to meet launch deadlines
  • Gather product information from brand vendors to formulate consumer-facing talking points
  • Work with Carl’s content team in order to shoot product video that meet the highest standard of quality and information for viewers
  • Performs related work as apparent or assigned

Requirements

  • 1- 5 years of editing and filming
  • Knowledge of the current Social Media Golf landscape preferred
  • Expansive knowledge of golf and golf product preferred, but not necessary
  • Experience working in Photoshop, InDesign, Illustrator, Lightroom, Premiere, Davinci, After Effects or like products preferred
  • Ability to remain organized, pay strict attention to detail and meet critical deadlines within a high volume, fast-paced environment
  • Ability to work successfully with cross-functional teams
  • Effective written and spoken communication skills
  • Some travel may be required

Preferred

  • Knowledge of the current Social Media Golf landscape preferred
  • Expansive knowledge of golf and golf product preferred, but not necessary
  • Experience working in Photoshop, InDesign, Illustrator, Lightroom, Premiere, Davinci, After Effects or like products preferred
Carl's Golfland logo

Carl's Golfland

Founded in 1958 Carl's Golfland has two retail locations and a e commerce website. Carl's specializes in selling only brand name oem golf equipment and apparel from the best names in the game of golf. Both Carl's store locations feature world class practice facilities featuring grass tee stations, sand bunkers, chipping area, putting green and both have a heated and covered area for year round practice. Because of the practice facility Carl's offers customers the ability to Try Before You Buy any of the equipment products they sell. Carl's offers free custom club fitting featuring the 3-trak launch monitor system. Each store has a staff of PGA class A Professionals that teach the game of golf all year round either outside on the practice facility or in doors in our training area featuring V-1 video training software. Carl's Golfland is proud to be the only off course golf store named to the Golf World 100 Best List every year since 1985.

Founded in 1958
Bloomfield Hills, Michigan, USA
116 employees (12 in marketing)

Traffic Signals

Monthly Visitors
797.1K
Monthly Google Ads Budget
$72.6K
Traffic Source Mix
Search
44.9%
Direct
47.2%
Referral
4.9%
Social
1.3%
Paid
1.5%

Headcount Trend

Current headcount: ~116

Marketing Team

Marketing Team Size
12 (10% of company)
Median Career Experience
15 years
Median Tenure
16.1 years