Responsibilities

• AI-Enabled Promotion Patterns & Workflows (45%): Partner with AI and operations counterparts to codify and maintain standard multi-surface promotion patterns in our AI + automation stack, keeping the Editorial Promotions Playbook and promotion orchestration agents accurate and usable.
• Use AI tools and agents to draft and refine channel-specific copy and promotion plans, then edit, sequence, and QA outputs for brand voice, legal constraints, and alignment with content review decisions.
• Serve as the human in the loop for AI in promotions, continuously improving prompts, patterns, and workflows based on performance and stakeholder feedback.
• Multi-Surface Publishing & Orchestration (35%): Design, own, and continuously refine the multi-surface editorial promotions calendar (blog, THWACK, email, social, partner/campaign surfaces), ensuring reviewed content is prioritized, adapted by channel, and published in the right format and sequence.
• Define editorial themes, cadences, and publishing windows that connect launches, campaigns, and always-on content into a coherent, forward-looking editorial plan.
• Own the end-to-end content review workflow for in-scope marketing content, coordinating reviewers, managing priorities, and ensuring SLAs and quality standards are consistently met.
• Orchestrate major launches, campaigns, research, and executive content across web, social, email, community, and other channels so they land as coherent, connected programs rather than one-off posts.
• Ensure every published asset meets basic promo hygiene, including clean tracking, correct metadata and tags, and clear CTAs and cross-links into related journeys.
• Analytics & Optimization (20%): Partner with analytics, SEO, and marketing operations to track publishing throughput, time-to-publish after content review, cross-channel coverage, and surface-level engagement.
• Use performance insights to refine playbooks and promotion patterns, recommending what to scale back or double down on.
• Deliver concise, regular reporting on what shipped, where it showed up, how it performed, and what we’re changing as a result.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field (or equivalent practical experience).
• 5–7+ years in B2B content marketing, editorial operations, or digital publishing, ideally in enterprise software, IT, or developer-focused environments.
• Hands-on experience using AI tools in content or marketing workflows (e.g., ChatGPT, Claude, Copilot, Perplexity, Jasper, Writer, or similar).
• Preferred experience with workflow automation tools (e.g., Zapier, Make, n8n) and managing/refining agentic AI workflows (e.g., via Glean or similar tools).
• Demonstrated ownership of an editorial or promotions calendar and a content review / editorial approval process spanning multiple channels (blog, community, social, email, etc.).
• Experience working with project management tools (ideally Asana) to run content workflows end-to-end.
• Comfort working cross-functionally with senior leaders, legal, product marketing, and regional teams.

Preferred

• AI & Automation Skills: Builder mindset: you’re excited to help design and refine playbooks, templates, and AI-powered workflows, not just follow them.
• Practical experience using AI tools as part of your workflow, not just experimenting: prompting LLMs to draft channel-specific copy that you then refine; using AI to support research, ideation, and pattern detection.
• Familiarity with at least one workflow automation tool or approach (e.g., n8n, Zapier, Make, or similar) and a willingness to partner closely with technical owners to encode playbooks into automations.
• Comfort acting as a “human quality gate” for AI outputs, especially around brand, safety, and legal constraints.
• Strong editorial judgment and story sense; experience with WordPress and other content experience platforms; familiarity with community and social scheduling tools.
• Experience running or significantly contributing to a structured content review process (e.g., standards, checklists, feedback loops, and decision-making).
• Strong organizational and prioritization skills; ability to interpret content performance metrics and translate them into clear decisions; basic SEO and web analytics concepts.

Benefits

• Competitive compensation, comprehensive benefits, and the opportunity to work closely with executives in our Austin HQ while shaping how the entire company tells its story.