Responsibilities

• Own the overall content strategy, including the mix of top-of-funnel, middle-of-funnel, and bottom-of-funnel content
• Decide what gets filmed, why it gets filmed, and how it fits into the broader brand narrative
• Set and maintain the posting schedule with clear rationale for timing and platform choices
• Track content performance and adjust strategy based on data
• Research and propose optimized output targets on an ongoing basis
• Own the shoot schedule and give the founder adequate notice when new filming is needed to keep the pipeline full
• Oversee the managing editor to ensure editorial output aligns with the content vision
• Run final QA on all content before it publishes
• Coordinate with the filming and editing team to ensure production stays on track
• Convert the founder's voice notes, ideas, and raw material into compelling scripts and written content

Requirements

• Proven experience leading content strategy for a founder, creator, or personal brand
• Strong storytelling and persuasive writing ability
• Strategic thinker who understands content funnels, audience growth, and platform dynamics
• Ability to manage a team and hold people accountable to deadlines and quality standards
• Understanding of entrepreneurship, business, and wealth creation
• Comfortable working independently and setting their own priorities
• Data-informed approach to content decisions

Preferred

• Experience with viral short-form video campaigns
• Familiarity with analytics tools and data-driven optimization
• Experience leading or managing a production team
• Ability to translate niche subject matter into accessible content