Content Director

New York, USA (On-site)

$280K/yr – $325K/yrSenior Level15+ years expFull time

Posted 4 months ago

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Job Summary

Drive global content strategy and brand narrative for a leading law firm, guiding editorial, video, and AI-powered content programs across 22 offices.

  • Must-have: 15+ years in content creation/leadership with B2B or professional services
  • Standout: Global governance of brand voice and multi-channel thought leadership

Job Description

Responsibilities

  • Content Strategy & Brand Narrative - Develop a cohesive, multichannel content strategy aligned with brand, business, and communications objectives.
  • Shape and steward the firm’s global brand narrative across thought leadership, communications, and integrated marketing initiatives.
  • Create and implement messaging frameworks that ensure consistency and audience relevance across channels and formats.
  • Editorial Leadership - Lead creation of high-quality, compelling content that translates complex ideas into clear, engaging stories.
  • Establish and maintain editorial tone, voice, and style standards across all channels and regions.
  • Develop and communicate guidelines to ensure alignment and quality across 22 offices worldwide.
  • Thought Leadership Development - Direct the firm’s global thought leadership programs, including client communications and profile-building content.
  • Build and manage a thought leadership calendar and channel strategy to extend reach and impact.
  • Video & Podcast Content - Develop and lead the firm’s video and podcast content strategy to expand engagement and thought leadership reach.
  • Build a small, agile internal team responsible for managing external production partners—sourcing, selecting, and onboarding best-in-class video providers.

Requirements

  • 15+ years in content creation, management, and marketing, with at least 7 years in a leadership role.
  • Experience in a legal, professional services, or B2B environment is strongly preferred.
  • Strategic Vision – Proven ability to align content programs with brand and business objectives.
  • Editorial Excellence – Mastery of writing, editing, and storytelling across complex topics and audiences.
  • Leadership & Influence – Strong stakeholder management skills with the ability to communicate effectively with partners, executives, and cross-functional teams.
  • Brand Stewardship – Deep understanding of brand voice, positioning, and global consistency.
  • Operational Expertise – Experience building scalable content processes, governance, and tools.
  • Data-Driven Mindset – Ability to interpret metrics and apply insights to refine strategies.
  • Project Management – Skilled at prioritizing, planning, and delivering complex, multi-stakeholder initiatives.
  • Collaboration & Influence : Exceptional ability to partner with executives, lawyers, and cross-functional professional stakeholders.

Benefits

  • health care; retirement benefits; paid days off, including sick time, and vacation time; parental leave; basic life insurance; Flexible Spending Accounts; discretionary, performance-based bonuses.
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Gibson Dunn

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Gibson Dunn is a leading global law firm, advising clients on significant transactions and disputes. Our exceptional teams craft and deploy creative legal strategies that are meticulously tailored to every matter, however complex or high-stakes. With more than 2,200 lawyers, spanning 22 offices and dozens of practice areas, we operate as a unified whole. Our work is distinguished by a unique combination of precision and vision. We forge deep partnerships with our clients - helping them face tough challenges with courage and thrive in unprecedented times. © 2026 Gibson, Dunn & Crutcher LLP. All rights reserved. For contact and other information, please visit us at www.gibsondunn.com.Attorney Advertising: These materials were prepared for general informational purposes only based on information available at the time of publication and are not intended as, do not constitute, and should not be relied upon as, legal advice or a legal opinion on any specific facts or circumstances. Gibson Dunn (and its affiliates, attorneys, and employees) shall not have any liability in connection with any use of these materials. The sharing of these materials does not establish an attorney-client relationship with the recipient and should not be relied upon as an alternative for advice from qualified counsel. Please note that facts and circumstances may vary, and prior results do not guarantee a similar outcome.

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