Content Director

Minneapolis, MN (On-site)

$90K/yr – $105K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own and guide high-impact, client-facing content strategy across complex accounts, turning business goals into executable content plans and channel-forward campaigns.

  • Translate client business and marketing goals into structured content recommendations and action plans.
  • Collaborate with Creative, Digital, PR, Media and account teams to deliver integrated content across websites, social, email, blogs, paid media, and video.
  • Review analytics and mentor the content team to raise quality and efficiency while strengthening processes.

Job Description

Responsibilities

  • Serves as a senior, client-facing strategic partner on key accounts and complex content initiatives
  • Builds and presents content strategies, calendars, messaging frameworks, campaigns and channel plans
  • Translates clients’ business, marketing and communication goals into clear content recommendations and executable content plans
  • Brings familiarity with AI tools that can support strategy development, audience insights, persona development and market research
  • Develops, writes and edits content across websites, social media, email, blogs, paid media, digital ads and video
  • Partners with Creative, Digital, PR, Media and account teams to deliver integrated client work
  • Helps manage priorities, feedback and workflow across assigned content projects
  • Identifies opportunities to improve content processes, collaboration and quality of work
  • Reviews data, analytics and platform performance to help optimize content recommendations
  • Supports the broader content function through mentorship and collaboration

Requirements

  • Bachelor’s degree in marketing, journalism, communications or related field.
  • 7 - 10 years of experience in content marketing, communications or digital marketing
  • Understanding of SEO, AEO, content analytics and platform best practices
  • Strong writing and editing experience across digital, social and campaign channels
  • Experience contributing to annual planning, client strategy or new business efforts
  • Experience fostering client relationships, based on building trust and credibility
  • Experience presenting or selling ideas and strategies to clients or company leadership

Preferred

  • Food and agriculture experience preferred
  • Agency experience preferred

Benefits

  • Comprehensive health benefits and employee assistance programs, which may include dental, medical, vision, life insurance and more
  • 401(k)
  • Short term disability
  • Long term disability
  • Paid national holidays
  • Parental leave
  • Paid sick leave
  • Paid vacation
Curious Plot logo

Curious Plot

Curious Plot is a marketing, communications and consulting agency that represents clients in the food, agriculture and companion animal care sectors. With a shared purpose of “We Believe in Better,” the agency’s 115+ team members deliver services including go-to-market strategy, public relations, creative, branding, digital, media, social, influencer marketing, market research, issues/crisis management and event management.

Founded in 2006
Minneapolis, Minnesota, USA
138 employees (56 in marketing)

Traffic Signals

Monthly Visitors
6K
Monthly Google Ads Budget
$2.1K
Traffic Source Mix
Search
28.7%
Direct
51.4%
Referral
11.8%
Social
6.5%
Paid
1.6%

Headcount Trend

Current headcount: ~138

Marketing Team

Marketing Team Size
40 (29% of company)
Median Career Experience
26.5 years
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
1