Responsibilities

• Content Creation & Social Media: Develop and execute multi-platform social media strategies across Instagram, TikTok, Facebook, and YouTube aligned with brand goals, seasonal campaigns, and sales objectives
• Content Creation & Social Media: Create high-performing organic and paid content including short-form videos, reels, graphics, photo edits, motion graphics, and ad creatives
• Content Creation & Social Media: Produce original content using tools such as Canva, Adobe Photoshop, DaVinci Resolve, and other creative platforms
• Content Creation & Social Media: Write scripts, hooks, captions, creative briefs, and campaign messaging tailored to different audiences and platforms
• Content Creation & Social Media: Plan, schedule, and publish content while maintaining consistent brand voice and visual identity across all channels
• Content Creation & Social Media: Maintain a detailed content calendar and organized digital asset library to support cross-team collaboration and campaign execution
• Content Creation & Social Media: Stay up to date on social media trends, platform updates, trending audio, and emerging content styles to keep campaigns fresh and relevant
• Content Creation & Social Media: Assist in content capture during events, productions, and on-campus activities, including photography and videography when needed
• Content Creation & Social Media: Schedule and publish content; monitor engagement, comments, and DMs across platforms
• Email Marketing & CRM Coordination: Build and design email campaigns in HubSpot, including custom HTML modules, Full Template creation and landing page components
• Email Marketing & CRM Coordination: Manage contact lists, tags, and audience segmentation to support targeted campaigns
• Email Marketing & CRM Coordination: Pull performance reports and analyze key metrics (open rate, CTR, conversions) to inform strategy
• Email Marketing & CRM Coordination: Support workflow automation and CRM hygiene in HubSpot
• Paid Media Support: Create ad creatives (static, video, carousel) aligned with campaign goals and funnel stage
• Paid Media Support: Write ad copy and scripts optimized for conversion
• Paid Media Support: Monitor active paid campaigns on Meta (and other platforms) and flag performance issues
• Paid Media Support: Support basic campaign launches and creative testing in Meta Ads, and Youtube Ads
• Analytics & Performance Reporting: Track and report on performance across GA4, Meta Analytics, TikTok Analytics, and YouTube Analytics
• Analytics & Performance Reporting: Identify top-performing and underperforming content and translate insights into actionable recommendations
• Analytics & Performance Reporting: Pull routine analytics reports for weekly and monthly review