Responsibilities

• Collaborate with the E-commerce, Marketing, and Retail teams to ensure social media campaigns align with product launches, seasonal trends, and marketing initiatives.
• Ensure all social media efforts reflect American Threads’ unique voice and fashion-forward identity.
• Content Creation & Community Engagement : Produce and oversee the creation of high-quality, on-brand content for social media platforms, working closely with the creative and content teams.
• Build and nurture a vibrant online community by responding to customer inquiries and engaging with followers across platforms.
• Coordinate Affiliates for content creation.
• Coordinate with cross-functional teams to ensure social media campaigns are perfectly aligned with product launches, seasonal promotions, and in-store events.
• Plan and schedule content well in advance, ensuring timely execution of all campaigns while maintaining flexibility for last-minute opportunities.
• Analytics & Performance Reporting : Track and analyze social media campaign performance, using insights to continuously optimize strategies and content.
• Provide regular performance reports on key metrics such as engagement, reach, and conversions, making actionable recommendations to improve results.
• Stay ahead of industry trends, adjusting strategies as needed to keep American Threads at the forefront of social media marketing.

Requirements

• Proven experience managing social media platforms for a fashion or beauty brand, with a strong understanding of women’s fashion trends and consumer behavior.
• Strong knowledge of social media content creation, and community management
• Excellent copywriting, communication, and visual storytelling skills that align with the brand’s voice and aesthetic.
• Strong organizational skills, with the ability to manage multiple projects and deadlines on a marketing calendar.
• Data-driven with the ability to make strategic decisions based on performance metrics.
• Creative, adaptable, and passionate about fashion and lifestyle trends.