Responsibilities

• Film, edit, and produce short-form videos for Facebook, Instagram Reels, LinkedIn, YouTube Shorts, and TikTok.
• Create engaging daily content that educates, entertains, and inspires.
• Capture behind-the-scenes moments, company culture, and student success stories.
• Produce student testimonials and graduation videos.
• Turn everyday moments into compelling social media content.
• Manage company and executive social media accounts.
• Plan and schedule daily content across multiple platforms.
• Write engaging captions and compelling calls to action.
• Monitor comments, messages, and community engagement.
• Stay on top of platform trends, algorithm changes, and audience behavior to continually improve content performance.

Requirements

• A recent college graduate.
• A self-taught content creator.
• Someone who already creates content for fun.
• A social media enthusiast looking for their first marketing opportunity.
• Someone who understands internet culture and what captures attention online.
• Understand how social media algorithms work and can intentionally create content that increases reach, engagement, watch time, and audience growth.
• Use analytics and platform insights to continually improve content performance instead of relying solely on trends or intuition.
• Love social media and stay current with trends.
• Enjoy filming and editing videos.
• Have experience with Riverside FM, Adobe Premiere Pro, Final Cut Pro, Canva, or similar editing tools.

Preferred

• Reading platform analytics and using data to optimize future content
• Understanding platform-specific ranking factors and audience behavior
• Growing accounts through organic content strategies
• A/B testing hooks, thumbnails, captions, and posting strategies
• SEO for YouTube and social media search
• Photography or videography
• Graphic design
• Canva
• Adobe Creative Suite
• Meta Business Suite