Responsibilities

• Work closely with our marketing team to plan, pitch and refine social-first content ideas for TikTok, Instagram and other short-form platforms, ensuring creative concepts are aligned and approved prior to filming.
• Capture authentic content in a fast-paced restaurant environment alongside our store teams.
• Produce founder-led content, including interviews, behind-the-scenes moments and personality-driven storytelling.
• Stay ahead of platform trends and viral formats, bringing fresh ideas to every shoot.
• Direct our team comfortably on camera, helping team members and leadership feel natural while filming.
• Deliver approximately 15 edited social assets each month, primarily video with supporting photography.
• Shoot content that can be repurposed across organic social, paid media and marketing campaigns.
• Work efficiently during filming days, capturing multiple concepts and content series in a single session, ensuring food and beverages are fresh throughout the shoot.
• Maintain a quick turnaround on editing while ensuring content feels polished and engaging.
• Collaborate with our marketing team to align content with upcoming campaigns, launches and seasonal initiatives.

Requirements

• Proven experience creating high-performing short-form social content.
• Strong understanding of TikTok, Instagram and current creator trends.
• Comfortable filming with an iPhone and/or camera while moving quickly in an active restaurant environment.
• Excellent video editing skills with experience using CapCut, Premiere Pro, Final Cut or similar software.
• Someone who thinks like a creator first and isn't afraid to pitch bold, original ideas.
• Experience directing non-professional talent, founders or executives on camera is a major plus.
• Ability to balance creativity with speed and consistently meet deadlines.
• Food, restaurant or hospitality content experience is preferred but not required.
• Houston-based and available for recurring monthly on-site shoots.
• Collaborative mindset to work cross-functionally with marketing, sales and stores.

Preferred

• Have created viral or high-performing social content for consumer brands.
• Love food, hospitality and capturing genuine moments.
• Understand how to build recurring content series, not just one-off videos.
• Stay on top of creator trends, platform updates and internet culture before they become mainstream.