Responsibilities

• Create static posts, carousels, and story cards in Canva, following Sans brand templates and visual guidelines
• Edit and produce short-form video content (Reels, TikToks, YouTube Shorts) using CapCut and similar editing tools
• Produce 8-10 pieces of content per week across platforms, from brief through final asset delivery
• Adapt and repurpose content across formats and platforms (e.g., turning a static post into a Reel, reformatting a Reel for TikTok)
• Collaborate with the Brand Amplification team on weekly content planning, creative direction, and performance review
• Source and organize visual assets, b-roll, product footage, and UGC for use across content
• Stay current on social trends, audio, and formats, especially across Instagram, TikTok, and YouTube Shorts, and proactively bring ideas to the team
• Help maintain a consistent brand look and voice across all platforms and content types

Requirements

• Comfortable in front of the camera. Ability to film themselves and edit independently
• Demonstrated experience with Canva (required): comfortable building posts, carousels, and templates from scratch or from a brand kit
• Experience creating and editing short-form video content using CapCut, InShot, or similar mobile/desktop editing tools
• Portfolio or examples of social content you've created (personal brand, client work, school projects, or freelance all count)
• Familiarity with Instagram, TikTok, and YouTube Shorts as a creator, not just a consumer
• Experience with or willingness to learn AI-assisted creative tools (e.g., ElevenLabs, HeyGen) is a plus
• Interest in wellness, home products, DTC brands, or health-related content is a plus but not required
• Interpersonal: Strong visual eye and attention to detail: you care about alignment, type hierarchy, and making things look clean
• Interpersonal: Self-directed and reliable: ability to take a content brief or idea and turn it into a finished asset without heavy hand-holding
• Interpersonal: Communicative and organized: comfortable working in a fast-moving, small-team environment where priorities can shift
• Interpersonal: Creative and curious: you actively consume and study content on social platforms and have opinions about what works and why
• Interpersonal: Excitement for startups and building something from the ground up
• Experience in a role requiring content production and calendar alignment (implied by responsibilities)

Preferred

• Experience with or willingness to learn AI-assisted creative tools (e.g., ElevenLabs, HeyGen) is a plus
• Interest in wellness, home products, DTC brands, or health-related content is a plus but not required