Responsibilities

• Develop and execute large-scale influencer and creator programs across the USA and Canada that support brand campaigns, innovation launches, seasonal moments, and always-on activation initiatives.
• Develop influencer and creator strategies, briefs, audience frameworks, and activation plans, partnering with agency teams on creator identification, contracting, relationship management, and program execution.
• Provide strategic direction, approval, and optimization of creator and influencer recommendations to ensure alignment with brand objectives, consumer targets, and business priorities.
• Support the development of long-term creator ecosystems that build brand credibility, engagement, advocacy, cultural relevance, and commerce.
• Partner with agencies and external partners to deliver effective influencer and creator programs, establish best practices, and maximize return on investment.
• Lead the development and execution of content activation plans across organic social, creators, influencers, and social commerce platforms.
• Own the social content calendar and content planning process, ensuring alignment with business priorities, activation plans, seasonal moments, and innovation launches.
• Partner with category marketing, media, and e-commerce teams to ensure content and creator programs support full-funnel demand generation objectives.
• Identify emerging content trends, creator opportunities, and social platform innovations, translating learnings into actionable recommendations for the broader marketing team.

Requirements

• Bachelor's degree required .
• 5–7 years of experience in creator marketing, influencer marketing, content, social media, brand activation, or digital marketing.
• Proven experience developing and executing creator, influencer, content, and social activation programs that drive measurable business results.
• Experience leveraging social commerce platforms, including TikTok Shop and creator-led commerce initiatives.
• Strong understanding of creator ecosystems, consumer engagement, social platforms, content strategy, and emerging digital trends.
• Strong project management, communication, storytelling, and stakeholder management capabilities, with the ability to lead multiple priorities simultaneously.
• Experience managing agencies and cross-functional partners within a matrix organization.
• Demonstrated leadership, critical thinking, and problem-solving skills, with a highly collaborative, entrepreneurial, and results-oriented mindset.

Benefits

• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.