Responsibilities

• Short-form video, first and foremost: Concept, shoot, edit and publish high-volume, platform-native video content (Reels, TikTok, Shorts, LinkedIn video and beyond) that translates cybersecurity topics into content with real cultural relevance
• Own the on-camera presence: Be a consistent, recognizable voice for SentinelOne on social media. You are comfortable hosting, reacting, interviewing and improvising in front of a camera, not just producing content for others to appear in
• Community engagement: Respond to and engage with customers, partners and security influencers across SentinelOne's channels and the broader social ecosystem
• Drive cross-functional content strategy: Partner with demand generation, field marketing, threat intelligence, product marketing, talent brand and other teams, translating their objectives into video and social content that performs
• Experimentation and growth: Stay on top of evolving platform features, formats and creator trends; borrow liberally from what's working in sports, consumer and political social to identify and test novel ways to grow SentinelOne's audience and community
• Analytics & reporting: Work with comms leadership and the social media team to establish meaningful performance indicators and report on always-on content as well as specific campaigns

Requirements

• A demonstrated track record as a hands-on, on-camera content creator — you can shoot, edit, write and publish short-form video without waiting on an agency or production team (a portfolio or reel is a must)
• 2–5 years of experience creating content for a brand, publication, campaign or your own channel(s), ideally with time in or adjacent to consumer brands, sports media, political communications, entertainment, or directly within the cybersecurity ecosystem
• Deep understanding of what makes video travel on TikTok, Instagram Reels, YouTube Shorts, LinkedIn and X — including platform-specific formats, algorithms and audience behaviors
• Technical or cybersecurity background and experience building or engaging with online communities (Reddit, Discord, Twitch, forums) is highly desired — candidates with this combination will expand community management capabilities as part of this role
• Comfort translating complex, technical ideas into content that a broad audience wants to watch — cybersecurity expertise is a strong plus, but not a prerequisite for the video-first version of this role
• Exceptional storytelling instincts, with range across tones (authoritative, punchy, human, urgent) and formats (talking-head, skits, interviews, reactive/trend content)
• Proficiency with content creation and editing tools (e.g. CapCut, Edits, Premiere, Adobe Creative Suite) as well as social/community management tools and AI applications
• Highly organized, self-directed and able to manage multiple workstreams and a consistent publishing cadence without losing quality or speed
• Bachelor's degree in Marketing, Communications, Journalism, Media, or a related field — or equivalent experience building an audience/community independently

Preferred

• an interest in (or aptitude for) community management is a significant plus and something we're eager to develop in this role over time.

Benefits

• Equity & Rewards
• Restricted Stock Units (RSUs)
• Employee Stock Purchase Plan (ESPP)
• Time Off & Wellbeing
• Flexible time off
• Paid company holidays and paid sick time
• Gender-neutral parental leave
• Grandparent leave
• Insurance & Financial Security
• Medical, dental, and vision coverage