Content Creation Manager

Winston-Salem, NC (Unknown)

Salary Not AvailableSenior Level5+ years exp

Posted 2 weeks ago

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Job Summary

Own end-to-end multimedia storytelling for Allegacy, from identifying stories and conducting interviews to producing and adapting video and photo content across digital channels, while managing production workflows.

  • Lead story discovery and interviews
  • Produce and edit video and photography content
  • Coordinate workflows and asset libraries across channels

Job Description

Responsibilities

  • Create and Produce Story-Driven Content Identify, capture, and produce stories that showcase members, employees, businesses, community partnerships, and organizational impact. Develop content that brings Allegacy's brand and purpose to life through authentic human experiences. Conduct interviews and gather stories from a variety of audiences across the organization and community. Transform stories into content that is engaging, relatable, and optimized for digital audiences.
  • 2. Lead Video Production Serve as the primary videographer for the communications team. Plan, shoot, and edit video content for social media, website, email, internal communications, and executive communications. Produce a wide range of content including member stories, employee spotlights, community impact stories, financial education videos, executive thought leadership videos, event recaps, and short-form social content. Manage all aspects of production, including storyboarding, filming, audio capture, lighting, editing, and post-production.
  • 3. Adapt Content Across Digital Channels Adapt stories into multiple formats and channel-specific assets. Create content packages that support social media, email marketing, website content, and internal communications. Collaborate with the Social Media Manager and Email Manager to ensure content is optimized for audience engagement. Produce content that supports ongoing campaigns and communication priorities. Provide videography/photography support for events, community initiatives, leadership activities, and member-facing programs.
  • 4. Manage Content Production Workflow Coordinate shoots, interviews, locations, schedules, and production logistics. Organize and maintain digital asset libraries. Manage editing timelines and content delivery schedules. Ensure projects are completed on time and meet brand and quality

Requirements

  • Bachelor's degree in Communications, Journalism, Media Production, Film, Marketing, or a related field, or equivalent professional experience.
  • 5+ years of experience in content creation, video production and editing, and multimedia storytelling.
  • Experience managing projects from concept through final delivery.
  • Proven ability to identify compelling narratives and translate them into engaging visual content.

Preferred

  • Experience working in financial services, banking, credit unions, nonprofits, news, healthcare, higher education, or mission-driven organizations.
  • Familiarity with drone photography/videography.
  • Experience producing both short-form and long-form video content.
  • Experience interviewing a wide range of subjects.
  • Strong photography skills with the ability to capture both candid and planned storytelling imagery.
  • Advanced video editing skills using Adobe Premiere Pro, Final Cut Pro, or similar platforms.
  • Ability to use AI tools to support authentic content production.
Allegacy Federal Credit Union logo

Allegacy Federal Credit Union

For 56 years, Allegacy Federal Credit Union has helped its members, employees and the communities it serves be their best by helping all make smart financial decisions. Allegacy has become one of the largest credit unions in North Carolina, serving more than 177,000 members worldwide with $2.2 billion in assets and more than $1.4 billion in assets under management in Allegacy Investment Group. With roots in Winston-Salem, Allegacy has 18 locations across the Triad and Charlotte areas, and nine high school student-run credit unions. Allegacy offers personal and business financial services to its members, including the employees, retirees, and families of more than 5,000 companies throughout the country. To learn more, visit Allegacy.org.

Founded in 1967
Winston-Salem, North Carolina, USA
370 employees (13 in marketing)

Traffic Signals

Monthly Visitors
167.4K
Traffic Source Mix
Search
21.8%
Direct
48.5%
Referral
29.3%
Social
0%
Paid
0.4%

Headcount Trend

Current headcount: ~370

Marketing Team

Marketing Team Size
7 (2% of company)
Median Career Experience
19 years
Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
1

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