Responsibilities

• Shoot high-quality, engaging video content using iPhone for:
• Capture both planned and real-time content (try-ons, trends, BTS, lifestyle)
• Edit short-form video content directly on mobile and/or editing tools (CapCut, InShot, etc.)
• Add text overlays, hooks, transitions, and trending audio to maximize performance
• Optimize content for engagement and conversion (strong hooks, pacing, CTAs)
• Create variations of top-performing content for paid ads
• Collaborate with marketing team to test and iterate on creative
• Understand what drives CTR, watch time, and conversions
• Attend photoshoot and travel to on location photoshoots as needed.
• Assist in planning and executing live selling events

Requirements

• 1–3+ years creating video content for TikTok, Reels, or similar platforms
• Strong iPhone shooting and editing skills
• Experience with CapCut (or similar editing apps)
• Deep understanding of social trends and what performs
• Comfortable working in a fast-paced, highly reactive environment

Preferred

• Comfortable being on camera (or directing talent)
• Experience in fashion, styling, or retail
• Basic understanding of paid social creative strategy
• Experience booking or coordinating talent

Benefits

• Pink Lily offers a complete benefits package including medical, vision, and dental insurance, 401(k) with company match, paid time off, and clothing discounts.