Own content creation and collaboration across marketing channels to move customers through the funnel, balancing cross-team partnership with data-driven storytelling and SEO optimization.

• Content Creation: Write various forms of content for ads, direct mail, brochures, posters, banners, invitations, landing pages, social posts, Education Center articles, and more to drive funnel progress.
• Cross-team Support: Partner with leaders, Marketing reps, and vendors to deliver innovative, timely, high-quality solutions aligned to growth goals.
• Product & Service Knowledge: Build strong relationships with Consumer, Commercial, and Wealth Management teams to deepen product understanding and ensure consistency.
• Social & Campaign Oversight: Help oversee bank's social channels, leveraging communications, community investment, and campaigns to create engaging content.
• Collaboration & Alignment: Collaborate with Marketing, Communications, and other bank teams on opportunities and challenges.
• Content Quality & Style: Provide feedback and editing to other writers, ensuring consistent copy style across projects.
• Digital Content & SEO: Support creation of digital content for bank-owned sites, optimizing for search and lead generation as needed.
• Data-Driven Content: Make data-driven decisions to move the team and content forward toward sales and retention goals.
• Industry Trends & Strategy: Stay up-to-date with the latest marketing and banking industry trends to build effective content strategies.