Content & Community Marketing Lead

Bloomington, MN (On-site)

$55K/yr – $85K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Build and own the day-to-day rhythm of content and community, turning publishing, engagement, and creator partnerships into a coordinated, brand-consistent experience across platforms.

  • Content & Community Operations: coordinate publishing pipelines, asset delivery, and calendar discipline to keep channels active and aligned.
  • Engagement & Programs: manage conversations, surface active members, and run community initiatives, AMAs, and events.
  • Creator Collaboration & Analytics: support creator campaigns, onboarding, and performance tracking to inform future content and partnerships.

Job Description

Build and sustain content and community programs by coordinating publishing, engagement, and creator collaborations to drive growth and brand-aligned conversations.

  • Content Operations: Assist in creating and publishing content across social, blog, email, and community channels.
  • Community Engagement: Manage day-to-day activity in community spaces, respond to conversations, and surface member insights.
  • Creator Collaboration & Campaigns: Assist with execution of creator campaigns, onboarding, and launches, and coordinate logistics for events.
Salt Strong logo

Salt Strong

Home of the STRONGEST Saltwater Fishing Tips, Tournaments, Entertainment, and Apparel on the Internet.

Founded in 2015
Tampa, Florida, USA
25 employees (8 in marketing)

Traffic Signals

Monthly Visitors
238.1K
Monthly Google Ads Budget
$139
Traffic Source Mix
Search
37.4%
Direct
53.4%
Referral
4.4%
Social
3.8%
Paid
0.9%

Headcount Trend

Current headcount: ~25

Marketing Team

Marketing Team Size
8 (32% of company)
Median Career Experience
15 years
Median Tenure
4.1 years