Content and Communications Coordinator

Tulsa, OK (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own the multi-channel content and creative pipeline to grow ORU Online recruitment, blending email, SMS, social, and paid creative into integrated campaigns that drive enrollment and engagement.

  • Email & Nurture: Build conversion-focused email programs and automated flows that nurture prospects through the enrollment journey.
  • Social & Creative: Create social content calendars, visuals, and short videos that amplify campaigns across platforms and support community management.
  • Digital Assets & Optimization: Design emails, landing pages, and ad creatives; run A/B tests and optimize based on performance data.

Job Description

Responsibilities

  • Develop and execute email campaigns and nurture workflows supporting ORU Online recruitment and enrollment
  • Write compelling, conversion-focused email copy
  • Design and format emails within marketing automation platforms
  • Segment audiences and support automated campaign flows
  • Assist with A/B testing and analyze performance metrics
  • Develop and deploy SMS campaigns aligned with ORU Online marketing initiatives
  • Segment audiences and manage opt-in/opt-out processes
  • Ensure compliance with SMS marketing regulations and industry best practices
  • Develop and manage a monthly social media content calendar
  • Create graphics, captions, and short-form video content
Oral Roberts University logo

Oral Roberts University

3.9 Glassdoor

ORU is an interdenominational Christian liberal arts university located in Tulsa, Oklahoma. ORU is preparing its students spiritually, intellectually, and physically to go into every person’s world.

Founded in 1963
Tulsa, Oklahoma, USA
1.7K employees (168 in marketing)
63% recommend to a friend
66% CEO approval

Traffic Signals

Monthly Visitors
678.1K
Monthly Google Ads Budget
$67.7K
Traffic Source Mix
Search
32.2%
Direct
61%
Referral
3.8%
Social
1%
Paid
1.9%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
119 (7% of company)

Funding

Total Funding
$2.2M
Last Raise
$2.2M
Grant, 2 years ago

Funding History

  • Oct 2023
    Grant • $2.2M

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