Responsibilities

• Build structured campaigns from concept through launch
• Define messaging, content needs, and campaign structure
• Translate business priorities into clear, executable campaigns
• Ensure campaigns are clearly defined before execution begins
• Partner with creative agency to develop and execute campaign concepts, ensuring alignment with campaign goals, messaging, and brand standards
• Create content across: social
• video
• email
• case studies
• website
• events, etc.
• Translate product features into clear, audience-relevant applications
• Develop content that reflects a growing understanding of Legion’s audiences
• Adapt messaging across artists, designers, printers, and other segments
• Maintain high standards for quality, clarity, and consistency
• Take ownership of the creative output and brand expression
• Identify and manage creator and influencer partnerships as part of campaign development, working with Digital to ensure alignment with audience and performance insights
• Own and manage the centralized marketing calendar
• Align all work to campaigns and business priorities
• Establish a consistent execution cadence across teams

Requirements

• 4–7+ years in content, campaign, or marketing roles
• Experience building and executing campaigns—not just creating content
• Strong storytelling and organizational skills
• Strong creative instincts and audience understanding
• Ability to adapt messaging across different audiences
• High standards for quality and attention to detail
• Comfortable working in a lean, build-oriented environment