Responsibilities

• Develop and evolve Aboard’s content narrative and brand voice
• Translate product innovation, design decisions, and engineering progress into engaging stories
• Create content that communicates the vision behind Auto Living
• Help establish Aboard as a leading voice in the future of mobility and outdoor living
• Own and manage Aboard’s content calendar
• Define content pillars across product, lifestyle, community, design, and innovation
• Plan content campaigns aligned with company objectives and reservation growth goals
• Maintain consistency across all customer-facing channels
• Manage Aboard’s presence across Instagram, LinkedIn, YouTube, and emerging platforms
• Create and publish engaging content

Requirements

• 5+ years of experience in content marketing, brand storytelling, social media, or editorial roles
• Exceptional writing and communication skills
• Strong understanding of modern content platforms including Instagram, LinkedIn, and YouTube
• Experience managing content calendars and publishing workflows
• Strong visual taste and understanding of premium consumer brands
• Ability to manage multiple projects in a fast-paced startup environment

Preferred

• Experience in automotive, outdoor, travel, mobility, consumer hardware, architecture, or lifestyle brands
• Experience working with photographers, videographers, creators, and production teams
• Startup experience
• Familiarity with Figma, Adobe Creative Suite, Canva, or similar creative tools
• Personal passion for outdoor recreation, camping, travel, design, or adventure lifestyles