Responsibilities

• Own the US luxury beauty content engine across social, email, and on-site editorial, reflecting our curation ethos with luxury storytelling and trend-led content.
• Build and grow our US social presence across Instagram, TikTok, and Pinterest with elevated, editorial-feel content.
• Own email and SMS marketing via Klaviyo, including welcome flows, post-purchase journeys, segmentation, and A/B testing.
• Develop and manage the US content calendar in collaboration with the UK team, aligning brand launches and seasonal campaigns across both markets.
• Build relationships with US-based luxury beauty editors, creators, and press, managing influencer and affiliate partnerships.
• Brief and manage freelance photographers, videographers, and content creators for campaigns.
• Leverage AI tools (Claude, Midjourney, CapCut AI, and others) to scale high-quality content output without sacrificing aesthetics.
• Collaborate with Ecommerce and Performance Marketing teams on promotional calendars, landing pages, and integrated campaigns.
• Track and report on content and brand KPIs: organic growth, engagement, email revenue, content performance, and brand sentiment.
• Stay ahead of US luxury beauty culture, launches, editorial conversations, and high-end consumer resonances.

Requirements

• 3 to 5 years of marketing experience in luxury beauty, prestige skincare, or high-end lifestyle ecommerce with a focus on content, brand, and editorial.
• A genuine, demonstrable passion for niche and prestige beauty; you follow founders, know disruptors, and understand what resonates with a high-end audience.
• Strong content instincts for luxury beauty on social, organic engagement, and premium editorial feel.
• Klaviyo experience or equivalent ESP; comfortable building flows, segmenting audiences, and running tests.
• Confident managing creators, freelancers, and partners, briefing well and elevating creative vision through others.
• Self-sufficient and resourceful, capable of representing the brand voice in the US while founders remain UK-based.
• Confident using AI tools to scale content output across multiple prestige brands while maintaining quality and aesthetics.
• Commercial as well as creative: ability to read data to understand what’s working and drive revenue through brand work.

Preferred

• Experience at a luxury multi-brand beauty retailer or prestige marketplace (Space NK, Violet Grey, Net-a-Porter Beauty, Credo, Cos Bar, or similar).
• US-based luxury beauty press and creator relationships.
• Video and UGC content creation experience.
• Basic design skills in Canva, Adobe, or Figma.
• Editorial copywriting background.

Benefits

• A founding US team role at a brand with a genuine point of difference, working directly with the founders during the US build. The chance to shape how Embassy of Beauty is introduced to the American luxury beauty market from day one.