Content & Audience Marketing Director at Informa Group Plc. | New York, USA | $90K/yr – $120K/yr

Informa Group Plc.

Content & Audience Marketing Director

New York, USA (Hybrid)

$90K/yr – $120K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive content and audience marketing strategy and brand across a multi-portfolio operation.

Must-have: Experience in content and audience marketing in fast-paced environments.
Standout: Leadership of brand marketeers and cross-functional teams with data-driven decision making.
Standout: Track record of measurable audience growth and content effectiveness.

Job Description

Responsibilities

Develop and execute a comprehensive content and audience marketing strategy that drives audience growth and engagement across the portfolio, feeding into commercial and attendee marketing journeys.
Oversee the creation and refinement of strategic personas, ensuring a deep understanding of audience needs, behaviors, and preferences to inform marketing strategies.
Define and maintain a holistic audience value proposition broken down by persona and event USPs across the portfolio, ensuring alignment with business objectives and brand identity.
Lead the development and execution of always-on campaigns and content marketing initiatives to build audience loyalty and deliver measurable results.
Own the brand identity across all channels, ensuring consistency and alignment with the portfolio’s strategic goals and audience expectations.
Develop and communicate a compelling audience value proposition that resonates across diverse segments and supports long-term engagement.
Collaborate with cross-functional teams to ensure the brand identity and messaging are integrated seamlessly into all marketing and communication efforts.
Lead and mentor a high-performing marketing team of brand marketeers, campaign managers, and social media managers, fostering a culture of innovation, accountability, and collaboration.
Oversee the development, briefing, and optimization of strategic campaigns that drive audience growth, engagement, brand recognition and loyalty.
Continuously optimize marketing initiatives based on performance data, attendee feedback, and market trends.

Requirements

Proven experience in content and audience marketing in high-paced environments, with expertise in audience growth strategies, persona development, and brand management.
Strong ability to build cross-functional relationships, particularly with commercial, attendee marketing, and strategic insights teams, to align on shared goals.
Data-driven mindset with a focus on delivering audience-centric solutions and measurable outcomes.
Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
Expertise in content marketing, campaign execution, and audience engagement strategies, with a track record of delivering impactful results

Benefits

- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world